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IT Investments in Analytics: Changing the Way You Do Business

by Stephanie Buscemi, SAP
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Most CIOs would likely agree that the ability to demonstrate deep business knowledge and a clear impact from IT investments is important to success. This feat is not always easily managed, however, as new trends and technologies create challenges in the business world. Familiar with these challenges, SAP is giving businesses a way to turn them into opportunities by using technology to harness data assets and enable systems of engagement. This article looks at four organizations that use business analytics solutions from SAP to gain more value from their data.

As CIOs work to empower the business, several new trends are creating a challenging yet opportunity-filled environment:

  • A host of new technologies for analytics, mobility, social media, and cloud computing are providing ways to glean more meaningful data and insights, and CIOs must figure out how to manage this data influx.
  • The increasing pervasiveness of mobile devices has led CIOs to recognize that they’ll have a limited ability to control this mobile explosion and that they must consider how to embrace the variety of available platforms when developing or selecting business applications.
  • A Gartner study found that 66% of the CIOs surveyed said being able to demonstrate deep business knowledge and show clear business impact from IT investments will be most important to their success in the coming years.

A clear way to directly link business value to IT investments is to make corporate information more easily accessible when and where it is needed. Our SAP BI Benchmarking 2011 study highlights best practices for improving business insights, such as extending access to users at all levels of the business, enabling real-time analysis, and investing in self-service improvements.

Capitalize on Your Data Assets with Systems of Engagement

Familiar with these emerging trends and the challenges they bring, SAP has considered how to best support its customers. With business analytics solutions from SAP, we address one of the needs for IT — the need to harness valuable data assets, enabling deep business knowledge and clear business impact. In short, we are helping customers use technology to enable “systems of engagement.”

January 01, 2012
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