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by SAP's Global Ecosystem and Channel Marketing Group SAPinsider SAP offers select solution extensions that integrate directly into your existing landscape, providing increased business value to complement the SAP business solutions you already have in place. In this special report, you can explore several of these solution extensions in more detail and take a look at the benefits the various tools can bring to an organization.
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by Timo Wagenblatt, SAP AG SAPinsider The expense of promotions represents the second highest single line item in the corporate budget, after the cost of goods. So ensuring that this money is spent effectively is no small concern for CIOs. To help consumer companies seeking to take the guesswork out of promotion planning and move to a more data-driven decision-making process, this article takes a close look at SAP Trade Promotion Optimization, a new solution developed to help maximize the return on trade promotion.
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by Lenore Johnson, Rebecca Newell, Bil Khan, and Kishore Bhamidipati, SAP SAPinsider A recurring theme for companies these days is to do more with less. In this primer, you'll learn about SAP's solution extensions — solutions sourced from third parties that provide their own unique benefits and also closely integrate with SAP solutions and key business processes. These offerings allow companies to build on current IT investments, enabling them to create even more competitive, compelling, and holistic solutions.
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by Randi Tumlin, SAP SAPinsider Among the first available SAP Rapid Deployment solutions are several customer relationship management (CRM) options. This article answers three important questions about these solutions, discussing what functionality is available, why you can be sure the implementation will bring rapid benefits, and where you can find more information.
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by Volker Hildebrand, SAP SAPinsider Customer experience is now a competitive differentiator—but to achieve a true "customer experience advantage," companies must excel in three dimensions. Uncover what these dimensions are and how SAP is supporting them through key enhancements to SAP Customer Relationship Management (SAP CRM).
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by Rebecca Newell, SAP SAPinsider You’ve set your revenue and profitability targets — but now how do you realize them? Get started with three CRM-related questions your company should ask itself, plus three targeted solutions to provide quick wins in each area.
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by Jujhar Singh, SAP SAPinsider Companies today are abandoning long-term goals to focus on immediate, cost-cutting measures. But is that really the best approach? Find out why the big picture is now more important than ever and how a customer-centric approach will improve your customer relations in the long run.
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by Volker Hildebrand and Vinay Iyer, SAP SAPinsider Customers are more empowered and demanding than ever before, requiring companies to re-vamp their CRM strategy. Learn how you can manage the customer experience effectively by applying the new customer engagement model and leveraging social media channels, mobile applications, Web channels, and more.
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by Sanjeet Mall, SAP AG SAPinsider Uncover long-term benefits of creating and supporting an adaptive, customer-centric call center and planning and executing a killer sales force automation strategy while working with a reliable technology partner.
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by Fergus O'Reilly and Glenda Akers, SAP SAPinsider Our new "Industry Insights" column will delve into exciting and innovative attributes of SAP industry solutions. This first installment focuses on convergent charging and systems designed to support rapidly evolving, services-based business models for the telecom industry and beyond.
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