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by Lenore Johnson, Rebecca Newell, Bil Khan, and Kishore Bhamidipati, SAP SAPinsider A recurring theme for companies these days is to do more with less. In this primer, you'll learn about SAP's solution extensions — solutions sourced from third parties that provide their own unique benefits and also closely integrate with SAP solutions and key business processes. These offerings allow companies to build on current IT investments, enabling them to create even more competitive, compelling, and holistic solutions.
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by Dietmar Bohn, Dr. Ralf E. Strauss, Dominik Feiden, Param Kahlon, and Dr. Tim Bolte, SAP SAPinsider With 2009 behind them, SAP customers have questions on how to pick up the pieces of the economic recession and proceed with a solid, customer-facing strategy. Find the answers in this panel discussion from five leading CRM executives at SAP.
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by Bernard Chung, SAP Labs, LLC; Stefan Haenisch, SAP AG; and Dru Shiner, SAP America, Inc. SAPinsider The success of marketing organizations relies on their ability to drive new business through better customer relations, brand awareness, and demand generation. Get best practices employed by marketing organizations that excel at effectively meeting this goal. And find out how tools like SAP CRM’s Marketing Performance Management dashboard can provide the technology foundation you need to support this strategic marketing transformation.
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by Siegfried Leiner, SAP AG SAPinsider CRM products are often considered failures because they are isolated as a front-office tool, they don’t improve decision making, and they are not agile enough to keep up with business change. Intelligent businesses must circumvent these pitfalls by turning CRM analytics capabilities into powerful enablers for growth, customer satisfaction, and improved efficiency. Learn three crucial success factors for using analytics to ensure insightful customer relationship management.
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by Christopher J. Eldredge, SAP SAPinsider
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