Sybase

by Jason Yotopoulos, SAP

SAPinsider

Mobile commerce is enabling retailers and consumer products companies to engage with customers like never before, offering massive growth opportunities. However, consumer mobility has also intensified the pressure on retailers to redefine the shopping experience and deliver multichannel retailing, as well as to implement trade promotion management, traceable marketing spend, coupon program performance assessment, and other capabilities from the mobile world. This article explores SAP's project "Apollo," which aims to help companies in this endeavor.

by Jason Fox, SAP

SAPinsider

For companies working to empower their end users, increase agility, and lower the TCO of their systems, the rise of mobile applications offers a great opportunity to move forward on all three fronts. However, the proliferation of mobile devices, platforms, and applications has also led to a kind of mobility chaos. In this article, you'll learn how SAP's acquisition of Sybase brings order to this chaos, providing solutions that enable organizations to connect, create, consume, and control any number of mobile applications on any device.

by Carolee Gearhart and Fergus O'Reilly, SAP

SAPinsider

SAP is on a mission to bring its core technology platforms to an even broader set of end users and to see these platforms used to provide new and exciting innovations. One of the ways SAP is doing this is by sharing their technology platforms with other solution developers through original equipment manufacturer (OEM) partnerships. This primer introduces you to the OEM concept, digs into some examples of how companies are benefiting from the OEM program today, and provides information to help other companies decide if they too are candidates for the OEM program.