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ASUG Conference Experience — Beyond User Education-Camaraderie and the Collective Power to Influence

by Rick Lloyd | SAPinsider

April 1, 2003

by Rick Lloyd, President, Americas’ SAP User Group SAPinsider - 2003 (Volume 4), April (Issue 2)

Rick Lloyd, President,

By now it’s likely you’ve heard of the Americas’ SAP Users’ Group (ASUG) Annual Conference & Vendor Fair, which is the largest user-run event of its kind. This is the year you’ll want to experience it. The ASUG Conference will take place May 18-21 at the Ernest N. Morial Convention Center in New Orleans, Louisiana.

ASUG ranks as the largest independent organization of SAP customers, companies, and SAP Partners in the world. Attending the 2003 ASUG Annual Conference & Vendor Fair provides 24 hours of education, interactive exchange with peers from companies who’ve been where you’re headed, and easy ways to tell SAP what you think.

User-Run Education
Experienced peers, SAP product managers, SAP Partners, and other industry experts will deliver more than 400 technical and business sessions organized around seven ASUG business process areas, industry-focused offerings, and professional development. Sessions address a broad spectrum of topics to match the needs of attendees from varying backgrounds, experience levels, and industries. Check out the content topics today at Attendees can also design their personalized conference agenda by accessing real-time session information at

Unmatched Networking
A peer who has been in your shoes is often the best resource for qualified information. Recognizing this, the 2003 ASUG Annual Conference offers plenty of facilitated and informal opportunities to interact with hundreds of SAP professionals who work within your industry, on the same SAP release, in a position like yours. Whether you are a project manager, implementation team member, IT or business executive, or a key player on a support team, others just like you will be among the expected 6,500 SAP professionals in attendance at this year’s conference. The event will feature nearly 20 hours of unopposed time to learn from others’ first-hand experiences by networking about everything from archiving best practices to workflow/WebFlow solutions.

Influencing SAP
Because the 2003 ASUG Annual Conference attracts peak SAP employee participation, we’ve made it easier for attendees to get their questions for SAP answered, form connections with key SAP representatives, and ensure company business requirements are heard by SAP developers and product managers. Throughout the conference, attendees are able to influence specific products in development during Influence Councils, test SAP solutions by participating in usability testing, as well as obtain answers about any area of SAP solutions at one-on-one meetings with SAP experts.

Vendor Fair
Gaining a comprehensive understanding of SAP partner and supplier offerings is critical to resolving your company’s most pressing business and technology challenges. The 2003 ASUG Vendor Fair showcases a vast selection of SAP-related technology and solutions spanning more than 60,000 square feet of exhibit space. As an attendee you will have the opportunity to visit with hundreds of SAP partners as well as SAP representatives to learn how you can integrate any of their products and services into your current business plans.

This is only a snapshot of the 2003 ASUG Annual Conference & Vendor Fair experience. I encourage you to visit the conference section of to learn of all that the ASUG annual conference has to offer. The conference planning committee has worked hard to develop anything but a typical conference; we stake our reputation on it. But don’t take our word for it — come and experience ASUG for yourself.

For online conference registration and housing information, visit


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