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New Product Influencing Teams Cultivate Efficient, Structured DSAG Influence

by Mario Gunter | SAPinsider

April 1, 2005

by Mario Gunter, DSAG Headquarters SAPinsider - 2005 (Volume 6), April (Issue 2)

Mario Günter,
DSAG Headquarters

Creating more direct lines of communication between our member companies and SAP has always been a top priority here at DSAG. So when DSAG members encouraged a more cohesive approach to our influence with SAP, it seemed appropriate to align the structure of our work groups with a single, more clear-cut process for efficient and direct interaction with SAP.

To provide our members with a concrete picture of DSAG’s expanding sphere of influence, and to promote more efficiency in our working relationship with SAP, DSAG proudly announced the formation of new Product Influencing Teams (PITs) — which include DSAG members and SAP product managers, solution managers, and developers — for each of DSAG’s process and industry groups. The PITs promote a more targeted working relationship, bringing DSAG members and SAP together to address a full range of issues — everything from the user-friendliness of a single solution screen to high-level strategic decisions about future product releases. The result is more direct contact with SAP development in every stage of the product-planning cycle.

Once PIT members have identified and agreed upon relevant topics, they decide which of DSAG’s seven established modules (see Figure 1) would best serve to move their ideas forward. The modules each represent a varying level of direct contact with SAP, ensuring that all issues can be addressed appropriately within our process and industry groups.

Figure 1
Varying Influence Levels of DSAG's Seven Working Modules - Applicable to All Industry and Process Groups

This new strategy of PITs and influence modules has been embraced by Claus Heinrich, DSAG’s sponsor within the SAP Executive Board, and the new structuring is already underway. In fact, DSAG’s BW, HR, Retail, and Installed Maintenance solution groups have already established PITs and are working together with SAP to tackle their most pressing issues. It is our hope at DSAG that these efforts will further extend and enhance our working relationship with SAP, giving all DSAG member companies a common, structured approach to collaborating with and influencing SAP.

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