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Influence and Innovation at DSAG Annual Congress: DSAG's Big Organizational Change — and Other Member News

by Dr. Mario Günter | SAPinsider

January 1, 2009

Uncover highlights from the ninth DSAG Annual Congress. In addition to attending sessions on SAP ERP 6.0 and SAP Enterprise Support, members also approved a plan to reorganize DSAG's internal structure.

Dr. Mario Günter
Managing Director

DSAG members convened in Leipzig, Germany, this past October for the ninth DSAG Annual Congress. In addition to attending sessions on SAP ERP 6.0 (this year's conference theme) and SAP Enterprise Support services, members also unanimously approved a plan to reorganize DSAG's internal structure in order to extend member influence on the development and management of SAP products and services.

New DSAG Organizational Structure Promotes Greater Influence

In his opening keynote speech, DSAG Chairman Karl Liebstückel introduced a significant change in the user group's internal structure. Addressing the event's 3,000-plus participants, Liebstückel unveiled plans for DSAG board members to more directly champion the needs of its members.

In addition to a chairman and a treasurer, the DSAG board will now include five members responsible for specific SAP topic areas: technology, processes and applications (SAP Business Suite), industry solutions, operations/service and support, and midsize businesses. Furthermore, the board will have two members responsible for SAP users based in Austria and Switzerland.

The reasons for these changes? As DSAG grows, its board needed a more structured way to reach out to its 2,100 member companies and 26,000 individual members. DSAG also recognized that the expanding SAP product landscape, including the recent acquisition of Business Objects, requires more specialized attention from DSAG board members.

This revised structure also gives DSAG's special interest groups (SIGs) new ways to escalate issues directly to the board. These groups will continue to work with their direct SAP contacts, but can now also bring their most crucial concerns to specific board members, who will then meet with a fixed spokesperson in SAP solution management. With this central point of contact, DSAG board members can focus more closely on their areas of expertise and gain greater ownership of specific projects.

With a new organizational structure in place, DSAG will be ready to tackle its forward-looking plans through even more effective influence channels.

Focus on Enhancements and Integration

After Liebstückel's keynote address, attendees participated in more than 140 sessions across 40 tracks. The event also included 13 stations where participants could perform usability tests on the newest SAP products, giving them previews of upcoming solutions. In addition, SAP ran a business network transformation (BNT) forum with sessions on SAP solutions that help companies integrate all parts of their business.

Exploring SAP Enterprise Support

Most companies running SAP solutions have heard that SAP Enterprise Support services are replacing SAP Standard Support. DSAG member delegates who wanted to know more about the current discussions around this decision met with DSAG board members, customers, and SAP management and service experts at a special SAP Enterprise Support panel. This panel gave influential members of the SAP and DSAG communities the chance to exchange feedback and field questions from DSAG members regarding this new offering.

Moving Forward

In the coming year, major DSAG plans include enhancing BI customer investments, initiating activities related to SAP BusinessObjects, and developing a tool through which DSAG members can submit development requests to SAP. And with the user group's new organizational structure in place, DSAG will be ready to tackle these and other forward-looking plans through even more effective influence channels. For more information, please visit


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