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Uniting for Customers: New Joint Partner Program Helps Customers Gain More Value from Their SAP and Microsoft Investments

by Bill Lawler | SAPinsider

April 1, 2011

SAP and Microsoft partners are excited about the new SAP-MICROSOFT Unite Partner Connection program, which enables them to increase business opportunities and deliver solutions to their customers more effectively. SAP’s Bill Lawler highlights some of the benefits that this program offers to partners as well as customers, and explains how companies can get involved.

For more than 20 years, SAP and Microsoft have enjoyed a strong partnership with one unified goal: create customer value. Our close collaboration has led to the development of joint solutions, such as Duet Enterprise, and the continued optimization of Windows and SQL Server platforms for SAP. Today, thousands of companies around the world depend on these SAP and Microsoft solutions to effectively run their businesses.

Building upon this foundation, SAP and Microsoft have launched a new program that helps our joint partners extend value to their customers.

More Opportunities, Less Risk

Designed for companies that participate in both the SAP PartnerEdge program and the Microsoft Partner Network, the new SAP-MICROSOFT Unite Partner Connection program enables partners to increase their business opportunities and deliver solutions to their customers more effectively. By collaborating with SAP and Microsoft, partners will be better able to plan, identify, customize, and deliver solutions that contain software from both SAP and Microsoft.

As members of SAP-MICROSOFT Unite Partner Connection, our partners gain an enhanced understanding of each company’s product roadmaps and can provide input into jointly developed solutions. Business planning truly becomes a three-way process. This decreases the technical risk these partners absorb, and allows for a “future-proof” architectural approach to customer solutions.

Members of the partner program enjoy access to support and training to better utilize SAP and Microsoft joint solutions. The program also helps align partners with the strategic direction for Duet Enterprise and the Windows and SQL Server platforms, and receive early awareness of joint SAP and Microsoft initiatives. As a result, partners are empowered to more freely develop new solutions, delivering more customized products and solutions for their customers.1

Customers in turn benefit from innovative, cost-effective, and reliable solutions that more closely address their specific business and IT challenges while mitigating risk. This enables customers to better leverage their SAP and Microsoft technology investments. Additional customer benefits include:

  • Collaborating with trusted advisors supported by SAP and Microsoft who have a proven track record in delivering value to our joint customers
  • Receiving support to better utilize SAP-Microsoft joint solutions, determine how solutions are delivered, and learn how these solutions increase the return on existing investments
  • Providing feedback on joint solutions they would like to see SAP-Microsoft deliver in the future

The program also allows partners to leverage the brand strength, messaging, and promotional channels of SAP and Microsoft to provide additional marketing power to their portfolios.

As a result of the SAP-MICROSOFT Unite Partner Connection program, customers benefit from innovative, cost-effective, and reliable solutions that are more closely aligned with their needs.

How Partners Can Get Involved Today

To be considered for the program, a company must be an existing partner in good standing with both SAP and Microsoft, demonstrate each company’s respective delivery best practices, and have a track record of customer satisfaction and successful partnering. For more details, visit,, and or email

Bill Lawler ( is Senior Director of Technology Partner Marketing on the SAP Global Ecosystem and Partner Marketing (GEPM) team. He is responsible for developing, promoting, and executing best-in-class partner marketing strategies and programs for, through, and with SAP technology partners.

1 For details about SAP’s partner ecosystem, see the article by Kevin Ichhpurani in this April-June 2011 issue of SAPinsider. [back]

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