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So You Want to Attend SAP TechEd 2011?

by Chip Rodgers | SAPinsider

July 1, 2011

With training, learning communities, and technical information all available online, why should your boss send you to an in-person event like SAP TechEd? This article presents three clear reasons that will convince your boss to send you, as well as an overview of the SAP TechEd 2011 session tracks and sub tracks.

With communication tools like Skype, Twitter, and telepresence technology, and with training, learning communities, and technical information available online, do we still need in-person events? When it comes to SAP TechEd, the answer is yes for many reasons — and here are three to note when your boss asks why you want to attend this year.

#1: Pick the Brains of Top Experts

SAP TechEd is a key technical training and networking event for IT professionals who develop, implement, optimize, and upgrade SAP solutions. Held in four global locations, SAP TechEd is a unique opportunity to learn best practices, get hands-on technical training, experience interactive demos, meet the managers and developers of SAP products and solutions, and connect face-to-face with the people with whom you regularly interact on SAP Community Network, a dynamic online community of over 2.5 million SAP part­ners, customers, employees, and other experts across the world.

With such a robust and active online community, why does it make sense for people to take the time and expense to attend SAP TechEd? The live experience encourages attendees to learn from each other, network, and innovate together live and in person. They can hear directly from top industry experts; conference speakers include SAP employees, customers, partners, and other community members from a gamut of backgrounds.

#2: Address Hot-Button Trends

SAP is committed to helping SAP TechEd attendees cut to the core of the topics that interest them. That’s why this year’s event theme is “Innovate the Future.” Attendees can instantly obtain value from the knowledge, skills, and relationships they gain at SAP TechEd — value that helps their organizations react to today’s IT challenges and prepare for business in 2015.

SAP TechEd offers content for learners at all levels, covering everything from product roadmaps to technical deep-dives. Attendees can build a customized agenda from hundreds of sessions organized by eight tracks and 35 sub tracks (see Figure 1). Full conference attendees can reserve a spot in two hands-on workshops where they can try featured technologies and follow along with the presenter in real time. Plus, all attendees receive a full subscription to SAP TechEd Online so they can later watch sessions that they might have missed on-site.

A comprehensive mix of SAP technology offerings will be on display, including SAP NetWeaver, SAP BusinessObjects solutions, SAP In-Memory Appliance (SAP HANA), Sybase Unwired Platform, and more. “Best of all, these cutting-edge topic areas come with a complete set of product and technology roadmaps,” says Bernhard Steigleider, global content owner for SAP TechEd.

#3: Leave with Actionable Knowledge

Education enables professionals to work smart-er with smaller budgets and fewer resources. Attending SAP TechEd is an effective way to get the professional development you need. Each year, SAP TechEd produces excited and satisfied attendees, thanks to the in-depth sessions, quality content, and networking opportunities. When asked if they would recommend SAP TechEd, attendees on average rate the event as a 9 on a scale of 10. Plus, they say SAP TechEd helps them better understand SAP and SAP products.

Take David Hull, a solution architect with Walt Disney Co., for example. Hull’s responsibility is to add value to his company. So when he finds something beneficial, he must make a business case for it. “That’s why events like SAP TechEd and the blogs on the community network are valuable. Someone is offering instruction on what they are doing, how they are doing it, and where they are taking it.” Junaid Maniya, Sr. SAP Security Lead at Hollister, Inc., agrees: “The workshops and sessions were wonderful, interactive, and knowledgeable. I learned a great deal that I will use immediately upon returning to work. I highly recommend SAP TechEd to any professionals thinking about implementing or upgrading SAP.”


Session tracks 2011 


Sub tracks 2011 


Takeaways for attendees 


Technology Overview and Infrastructure

  • SAP Technology Strategy and Roadmaps
  • Technical Infrastructure and Technology Guidance
  • Virtualization and Cloud Technology

Get an overview of the SAP technology portfolio, insights into its planned innovation and evolution, and guidelines for technology implementation and system landscape planning.


Application Lifecycle Management (ALM)

  • ALM Overview           
  • Deployment
  • Requirements and Design         
  • Operations
  • Build and Test 
  • Optimization

Gain insight into a comprehensive methodology to support your ALM processes — starting from blueprint and system landscape design to testing, deployment, successful operations, and change.


Business Intelligence (BI) and Performance Management

  • Analysis, Reporting, and Dashboarding
  • In-Memory, Mobile Analytics, and Data Exploration
  • Business Intelligence Platform
  • Enterprise Performance Management (EPM) Solutions
  • Suite Integrations

Get in-depth training on the two new releases from SAP Business­Objects: BI 4.0 and EPM 10.0. Add value by combining these new releases with other SAP solutions, or by applying our in-memory solutions for dramatic performance improvements.


Enterprise Information Management (EIM)

  • Content Management and Search
  • Enterprise Data Warehousing
  • Data Integration and Data Quality Management
  • Master Data Management and Data Governance
  • In-Memory Computing

Learn how SAP’s EIM solutions help you create, cleanse, integrate, manage, govern, and archive structured and unstructured data. Gain insight into the latest and greatest in in-memory computing.


Business Process Management, Integration, and Collaboration

  • Business Process and Rules Management
  • Process Integration
  • Repository and Governance
  • Portal Collaboration

Gain hands-on experience with SAP NetWeaver process integration, modeling, and composition. Learn about best practices and planned innovation to develop process-centric and collaborative solutions.


Custom Development

  • Custom Development Overview
  • Development for SAP Business Suite
  • Development for SAP NetWeaver Hubs
  • Development for On-Demand Platforms

Extend or enhance existing SAP solutions or create custom applications based on the SAP NetWeaver platform. Leverage development tools for on-premise and on-demand deployments, and learn about user interface creation.


Security, Compliance, Identity, and Access Management

  • Identity Management
  • Governance, Compliance, and Risk Management
  • Security and Secure Interoperability
  • Authentication Capabilities: SSO and Federation

Learn how to take advantage of the security capabilities of SAP NetWeaver — from management of identities to standards-based encryption and connectivity across the whole IT organization.



  • Mobile Synchronized Application
  • Mobile Hybrid Web Container
  • New Generation Online Mobile Application
  • Mobile Device Management

Learn how to develop, deploy, and manage mobile solutions on major mobile platforms, which bring data from your SAP landscape to the mobile devices of your choice.

Figure 1 Overview of the SAP TechEd 2011 session tracks and sub tracks

Register Today

Here are two closing tips: Take advantage of early-bird discounts and view the agenda and sessions early to plan the best possible conference experience.

To learn more, visit or follow us on Twitter.

Chip Rodgers ( is Vice President and COO of SAP Community Network ( He is responsible for leading the operations teams for SAP Community Network, including managing all content development, overseeing collaboration with evangelists and community managers, and spearheading business management for SAP TechEd and SAP TechTour.

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