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SAP Advanced Delivery Management: SAP's New Delivery Approach Enables Innovation, Value, and Efficiency

by Nicolás Steib | SAPinsider

July 1, 2012

As technology evolves, the market grows, and business operations become more complex, businesses need to be able to easily adopt innovative new solutions that will help them excel. In this article, you'll learn how SAP has created a modern, cost-effective delivery approach — SAP Advanced Delivery Management — to help its customers adopt innovative technologies more quickly and implement software more efficiently.

There’s no doubt about it: Technology is ever evolving, markets are continuously growing, and competition is always increasing. And in this environment, software providers are tasked with the challenge of consistently offering relevant, high-quality products and support that not only help businesses keep pace with constant change, but allow them to thrive and excel. It’s a critical role — one that SAP has assigned itself over the past 40 years.

To continue with this tradition of helping its customers adopt innovative technologies more quickly and implement software more efficiently, SAP has created a modern, cost-effective delivery approach: SAP Advanced Delivery Management.

A Revolutionary Delivery Approach

In contrast to a traditional, “build-to-order” delivery approach, SAP Advanced Delivery Management enhances and expands the existing SAP Rapid Deployment solutions philosophy in order to provide faster time to value for customers. SAP Advanced Delivery Management is based on the “assemble-to-order” implementation approach, which includes an assembly methodology based on the ASAP methodology, prepackaged implementation content, and lean implementation technology supported by SAP Solution Manager.

SAP Advanced Delivery Management offers a three-tiered resource deployment structure — onsite, near-shore, and offshore — to ensure the best availability of resources anywhere in the globe. For customers, this means optimized project costs via a mix of onsite delivery and virtual delivery that offers a sustainable collaboration platform between the customer and SAP.

The new approach uses the following delivery models based on the customer’s project scope and implementation scenario:

  • Expert-based. Through this model, a highly skilled consultant is engaged for services such as a Quality Assurance Review Session or an Expertise on Demand Service to address specific one-time project needs.
  • Design-based. With this model, there is a strong reliance on detailed blueprinting to understand requirements and to determine to-be business processes and implementation solutions. This model then leverages different productized services as accelerators to deliver the solutions with a combination of onsite and remote resources.
  • Assemble-to-order. This model combines SAP Rapid Deployment solutions and other services to meet defined functional needs. Projects leverage standard templates like ready-to-use business blueprints and test cases, preconfigured best-practice processes, and other supporting documents to minimize project implementation time and effort.
  • Industrialized. This model executes individual, packaged services with a fixed scope and a fixed price, such as SAP Rapid Deployment solutions, Technical Upgrade Services, and SAP Business ByDesign implementations. Remote delivery is prevalent here.

As illustrated in Figure 1, even with the same customer, different delivery models and a mix of delivery resources are engaged because of the different project phases and scopes.


Project Scenario


Delivery Model 


Suggested SAP Implementation Services 


Ideal Delivery Mix

Customer wants SAP experts to review the project and identify any quality concerns




Quality Assurance Review Session


100% onsite

Customer wants to design and innovate to-be sales processes and implement SAP solutions using industry standards and best practices




Detailed blueprinting workshop

SAP CRM rapid-deployment solution


50% remote, 50% onsite

Customer wants to implement defined to-be sales processes according to industry standards and best practices and to enhance its ability to target potential customers using SAP solutions




SAP CRM rapid-deployment solution

SAP rapid-deployment solution for customer segmentation with SAP HANA


70% remote, 30% onsite

Customer already has a strong sales process running with the help of SAP CRM and wants to further improve the performance of analyzing customer data




SAP rapid-deployment solution for customer segmentation with SAP HANA


90% remote, 10% onsite

Figure 1 — Examples of suggested SAP Advanced Delivery Management delivery models and services based on different project scenarios of the same customer


This is the flexibility that SAP Advanced Delivery Management provides to allow more tangible benefits for SAP customers, including:

  • Minimized implementation time and effort. Instead of creating everything from scratch for each project, SAP Advanced Delivery Management is scalable, using reusable, predefined service modules and content, such as standard accelerators (see Figure 2). You can further reduce implementation time by leveraging the SAP cloud-based quick start for rapid-deployment solutions in order to jumpstart your project. The SAP cloud-based quick start for rapid-deployment solutions was successfully launched at SAPPHIRE NOW in Orlando (see the “Speed Is the Biggest Advantage” sidebar for one customer’s experience). It is one of the first proof points for SAP Next-Generation Services’ Service Incubation approach to the introduction of new professional services that will promote customers’ adoption of both corporate game changers as well as new solutions and technologies.1
  • Reduced cost. SAP Advanced Delivery Management engages a blend of local, near-shore, and offshore resources. This provides an onsite, virtual implementation and collaboration platform that fosters more flexible and cost-efficient remote delivery. By using the delivered accelerators and available templates, implementations can be done in days or weeks, reducing the time and costs of engaging your resources in the project (see “The New Standard for Implementations” sidebar).
  • No surprises. Instead of being billed by time and material, businesses are now paying for the services and intended outcome. In many cases, you will know the effort, cost, and result of the implementation before the project starts.
  • Consistent quality. SAP Advanced Delivery Management has an integrated infrastructure to assist you with project tasks such as scoping and planning, as well as the execution and monitoring of the implementation. The new approach provides you with templates, business processes and configuration guidance, test cases, and training materials to ensure your project and solution are delivered with consistent quality.
  • Faster adoption of innovation. When deploying SAP Rapid Deployment solutions and services involving SAP HANA and mobility, SAP Advanced Delivery Management allows you to take advantage of these innovative technologies more quickly, with faster ROI and lowered risks.


1) Start


2) Deploy 


3) Run


Project management

Kick-off workshop participation

Preparing technical infrastructure


Consulting delivery guide

Project schedule

Work breakdown structure

Service delivery model roles and responsibilities

Request for consultants template

Process descriptions

Process-flow documents

Kick-off presentation

Consumption guide

Predelivery requirements and checklist


Solution realization

Master data load

Refinement workshop and refinement realization

Knowledge transfer to key users          


Installation guide

Solution documentation

SAP Solution Manager content

Best-practices content (preconfiguration)

Configuration activities

Consulting delivery guide

Implementation content


Performance tests

End-user training

Sign-off of solution

Go-live preparation


Post go-live support and activities

Improvements and roadmap workshop


Test cases

Deliverable acceptance forms

Training materials, such as process-flow recordings

Go-live checklist

Figure 2 — Examples of standard accelerators for each implementation phase, delivered with SAP Advanced Delivery Management

Take the Next Step

Committed to transforming the industry with this new award-winning2 delivery approach, SAP will continue to engineer similar services and rapid-deployment solutions to provide even more options for our customers. We invite you to be part of this revolutionary process and accelerate your projects and time to value while reducing the services-to-software ratio.

For more information, including a schedule of SAP Advanced Delivery Management webinars, visit

Nicolas Steib

Nicolás Steib ( is the Senior Vice President and Global Head of Services Delivery and a member of the global Services Leadership Team at SAP. He began his career with the Hachette Group in Argentina and later held leadership positions with the French BPI Group. Nicolás has also served as the head of the Media Practice group in Iberia for Gemini Consulting.


Ann Rosenberg ( is a Strategy and Transformation Director at SAP. She is responsible for driving strategy development and transformation programs globally within SAP Services Delivery. She is an External Lecturer in Business Process Management at the IT University of Copenhagen.


Hannah Pong ( is a Consulting Manager at SAP America, Inc. She received her MBA at Thunderbird School of Global Management and earned her bachelor’s degree in industrial engineering from The Pennsylvania State University.


1 For more information on SAP cloud-based quick start for rapid-deployment solutions, visit [back]

2 SAP Advanced Delivery Management received the 2012 Vision Award from the Technology Services Industry Association. Please see for more details. [back]

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