Expand +



Opening New Doors: SAP Innovation Presents New Opportunities

by Kevin Ichhpurani | SAPinsider

October 1, 2012

As a strategic platform enabler, SAP is opening new doors of opportunity for their customers and partners so enterprises can capitalize on trends like big data, business analytics, the cloud, social computing, mobility, and machine-to-machine communications. Read this article for examples of how SAP’s embedded solutions and original equipment manufacturer (OEM) platforms are helping companies increase business growth and innovation for the future.

A revolution is underway. It is a consumer revolution that is reshaping the entire landscape, and it is being led by billions of individuals and business consumers everywhere, including both the world’s established and just-emerging purchasing and earning classes. Right now:

  • More people own mobile phones than toothbrushes.
  • If you are 18 to 24, you are far more likely to have a smartphone than a job.
  • There are already 3 billion social media profiles online, soon to surpass the number of email accounts.
  • In the US alone, companies store enough data each year to fill 10,000 Libraries of Congress.

Cycles of innovation are also telescoping. Innovation cycles that used to take five years have now telescoped to 15-month cycles. The trends of mobility and consumerization are hitting enterprises hard and fast. Inspired executives and enterprises are reinventing their business models and rethinking their consumer experiences. Most are using technology to accelerate their competitive gains, creating tremendous value for their customers. In these times of seismic change, there is also a huge opportunity for us all: the opportunity to power the economy while empowering society. Leading businesses have the chance to spur widespread productivity and growth, far beyond the boundaries of the traditional enterprise. And SAP is at the epicenter of today’s technology-driven revolution.

We help our customers turn innovation into practical solutions designed to enable them and their respective customers to run better. SAP enhances our customers’ and partners’ businesses with unprecedented access to our technology and solution platforms. As a strategic platform enabler, SAP is opening new doors of opportunity for our customers and partners so enterprises can capitalize on big data, business analytics, the cloud, social computing, mobility, and machine-to-machine solutions.

Making Way for New Innovations

Companies realize they need to incorporate new technologies into their core enterprise offerings, but are not always sure how. And customers are now asking SAP for help to address these needs. SAP, as a customer-centric organization, is engaging with these customers and providing them with the technologies and platforms they need to help their customers run more effectively and efficiently. For 40 years, SAP has helped businesses run better through world-class software solutions that solve complex problems to help invent, commercialize, and mainstream the products and services of the global economy. From modest beginnings, we have grown into the world’s largest provider of business software. Our solutions help customers optimize the use of resources, innovate for growth, and inspire people to be their best. For SAP and its customers, the future is one of continual reinvention, relentless innovation, and unlimited opportunity.

Today, companies across a wide range of industries — not just software vendors — are taking advantage of these opportunities by embedding the latest SAP technologies within their own offerings. High-tech companies, consumer products manufacturers, medical device manufacturers, and machine-to-machine solution providers are leveraging new and innovative ways to grow their businesses and deliver additional value to their end customers. Let’s look at some examples.

Real-World Examples of How SAP’s Embedded Solutions and OEM Platforms Enable Innovation

Every company is different and each must deal with unique operating and customer requirements. SAP is positioned to give customers the flexibility they seek in leveraging their embedded solutions and original equipment manufacturer (OEM) platforms — in the way that makes the most sense for their business.

McLaren Racing

McLaren Racing has been using the SAP HANA platform to increase the speed with which it can aggregate and analyze data from the various components on its race cars to make better decisions during races. As McLaren diversifies its business, its electronic systems — which include telemetry, modeling, and real-time simulation capabilities — are being used widely in other areas, such as helping Olympic athletes hone their performance and optimizing the traffic flow in rapid transit systems in the US. The company plans to use SAP innovations to augment the competitive advantage it provides across these various areas.

Nielsen Media Research

Nielsen Media Research considers data a high priority. The data this company collects governs the $65 billion TV advertising industry. When demand grew for more timely and detailed information, Nielsen partnered with SAP to build an online data warehouse so clients could rapidly access and query its vast data store on an ad hoc basis. “Our clients want more powerful analytical applications and ever more detailed amounts of information. For our audience data warehouse, SAP Sybase IQ is the right technology,” says Kim Ross, CIO of Nielsen Media Research.

Ventyx (Mincom)

Ventyx (Mincom) provides enterprise asset management solutions and services to customers in a variety of asset-intensive industries. Embedding SAP BusinessObjects business intelligence (BI) solutions into Ventyx (Mincom) offerings has given its customers the ability to further optimize their asset performance for improved efficiency and reduced asset downtimes.


Billing is a hot topic right now as clients in telecommunications, utilities, transportation, and logistics organizations struggle to solve their billing and compensation challenges involving mass data collection (via machine-to-machine data transfers), transactional volumes, and varying tariffs. Logica — a business and technology service company employing 41,000 people — teamed up with SAP, Software AG, and DigitalRoute to embed SAP Convergent Charging and develop a mass data billing system to support its customers. Available via a multi-tenant, software-as-a-service (SaaS) platform, the system removes the need for multiple billing systems while delivering the flexibility necessary for organizations to develop new revenue streams without incurring painful overhauls to legacy IT landscapes.


To simplify the legal billing process, reduce litigation costs, and improve return on investment, IT consulting firm CSC offers the end-to-end legal process management tool, CSC Legal Solution Suite (LSS). And to bolster the suite’s reporting functionality, CSC added embedded SAP BusinessObjects BI solutions.


Quorum, a leading provider of business and information technology solutions for the oil, gas, and renewable energy industry, has given oil and gas companies the ability to get a consolidated view of their business information, from anywhere at any time. By leveraging SAP BusinessObjects BI solutions, Quorum was able to bring innovative dashboards and mobile solutions to the oil and gas market. The company’s new solution, Quorum Insight, gives clients visibility into their business activities and key performance indicators, while meeting their demand for mobility.

Intelligent Hospital Systems

Developed by Intelligent Hospital Systems, Robotic Intravenous Automation (RIVA), is the first combination of software, robotics, and engineering to reduce errors made during manual IV preparation processes in hospitals. Powered by SAP Sybase SQL Anywhere, RIVA combats the rising rate of medication errors and reduces the great potential for patient harm through the use of cutting-edge technology. “Intelligent Hospital Systems chose SAP Sybase SQL Anywhere because it is ideally suited for an embedded application due to its low overhead and small footprint,” says Thom Doherty, Chief Technical Officer at Intelligent Hospital Systems. “Partnering with Sybase (an SAP company) has allowed us to focus on providing our customers with an exceptional solution. SAP Sybase SQL Anywhere provides the reliability and high availability that RIVA requires.”

Flexible Options, Extraordinary Results

SAP’s embedded solutions and OEM platforms provide SAP customers and partners with the flexibility to engage with SAP in the best way possible, with the most convenient go-to-market strategy that makes the most sense for them. In fact, to make it even easier for companies to work with us, we have streamlined the licensing and contracting process and enabled companies to access our best-in-class solutions both on site and in the cloud. As one of the top 100 brands in the world, SAP is truly focused on enabling customers to leverage our technology and brand to help our partners and customers run better.

In a better-run world, the best-run enterprises are delivering not only business value but also generative value — expanding opportunities for themselves while also improving the lives of their customers and communities. They are agile, adaptable, and fully engaged with their customers, employees, and business partners. They are ready to adapt to change through new business models and employee empowerment.

Embedding SAP’s solutions and technology means that we can all be more confident than ever that by working together, we can not only help your company run better, but can improve the lives of millions of people around the world who are eager to join the innovation revolution.

Partners and the ecosystem have long been an integral part of SAP’s strategy. That’s why we team up with thousands of partners and millions of community members to bring unrivaled value to our 200,000 customers around the world. This level of flexibility, simplicity, and reliability allows our customers to focus more on their own unique offerings and innovations and worry less about developing the solutions required to deliver those innovations.

To learn more about how to take advantage of the SAP program for OEM partners, visit, or reach out to any of the contacts below.

North America:
Roy Satterthwaite (
+1 877-727-1127 ext. 10104

Europe, the Middle East, and Africa (EMEA):
Edgar Jager (

Latin America and Caribbean:
Robson Delfiol (

Asia, Pacific, and Japan (APJ):
John Stark (


Kevin Ichhpurani ( is Senior Vice President of Global Ecosystem and Market Development where he is responsible for leading SAP’s ecosystem innovation and market development and OEM sales globally. Previously, Kevin was Senior Vice President of Corporate Business Development at SAP where he led the development of all strategic partnerships and the SAP NetWeaver equity fund. Prior to SAP, Kevin spent 15 years in the technology sector in executive roles spanning sales management in enterprise software, mergers and acquisitions, corporate finance and investment banking, and venture capital. Kevin also holds an MBA from the Kellogg School of Management.

An email has been sent to:

More from SAPinsider


Please log in to post a comment.

No comments have been submitted on this article. Be the first to comment!