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SAP TechEd 2013: Are Your Technical Teams on Top of Their Game?

by Bernhard Steigleider and Maria Squicciarini | SAPinsider

July 1, 2013

In the race toward business success, organizations sometimes look past their most important resource: their employees. In order to become a best-run business it is necessary to empower the people behind the processes. That’s why it is important to take advantage of opportunities to learn about best practices from SAP experts and product specialists. Read this article to learn about the offerings from SAP TechEd 2013 and how the event can empower your business.

The first step to achieving a best-run enterprise is choosing and deploying powerful software that fits your business needs. However, that alone isn’t enough. You also have to empower the people working behind these systems to achieve the full benefits. That’s why, to ensure your technical teams are at the top of their game, it’s important to take advantage of opportunities to learn about best practices from SAP experts and product specialists. SAP TechEd 2013 provides just such an opportunity. At SAP TechEd, IT professionals can participate in a concentrated, interactive education and networking experience that allows them to pack in a great amount of training in a few days.

SAP TechEd is designed for IT professionals who develop, implement, optimize, upgrade, and operate SAP software systems. The sessions provide essential hands-on training and cover a wide range of SAP technologies, including SAP HANA software, the SAP NetWeaver technology platform, the SAP BusinessObjects Business Intelligence platform, SAP Sybase offerings, and many more.

Make Your SAP Solutions Run Better

Demo-rich lecture sessions and hands-on workshops form the foundation of the SAP TechEd program. SAP technology experts educate attendees about how to implement and optimize SAP products and technologies on a very concrete, technical level, with a focus on ease of use, high developer productivity, and low cost of implementation, development, and operations.

Hot Topics for SAP TechEd 2013  

  • In-memory computing
  • Databases
  • Analytics
  • Mobile
  • Cloud solutions
  • SAP Business Suite powered by SAP HANA
  • User experience

To help them get exactly what they need out of the conference, attendees can build customized agendas from among hundreds of sessions comprising best practices, code samples, demos, tips and tricks, hands-on exercises, report writing, product roadmaps, and more. Content is offered for all skill levels and is organized into eight tracks that span the breadth of the SAP technology portfolio (see Figure 1).

Not only do SAP TechEd attendees get hands-on experience with the latest SAP products, they also get a visionary look at the future of technology. Keynotes from SAP executives and industry luminaries give attendees the insight they need to better advise decision makers about future technology investments. And Demo Jam — SAP’s developer competition — showcases some of the most innovative and cutting-edge development work by SAP customers, partners, and employees.

What’s more, attendees at the Las Vegas event will have access to an additional 80 hours of content devoted to SAP Sybase data management technology. This provides a powerful advantage for SAP Sybase architects and administrators looking to maximize their SAP Sybase skills and learn about new and upcoming features.

The session tracks at SAP TechEd 2013 provide hands-on exercises and instructor-led classes for everyone, from beginners to experts

Figure 1: The session tracks at SAP TechEd 2013 provide hands-on exercises and instructor-led classes for everyone, from beginners to experts

Build Relationships

In-person interaction with technical experts, industry luminaries, and, perhaps most importantly, peers from the SAP community, can be as valuable as classroom training. SAP TechEd provides plenty of opportunities for attendees to build on existing relationships and develop new ones, including:

  • SAP TechEd Clubhouse, the networking hub of the show floor, gives attendees a place to connect over a cup of coffee, collaborate using the ad hoc meeting space and white boards, recharge mobile devices while making new friends, and compete over a friendly game. 
  • Expert Networking Lounges provide opportunities to interact face to face with conference speakers, SAP Mentors, and other experts from the community.
  • SAP Technology Showcase allows attendees to meet experts demonstrating new and innovative ways to leverage SAP technology.
  • Partner Exhibit Zone provides easy access to a wide variety of experts from the SAP partner ecosystem, ready to engage in technical problem-solving discussions about ways to make SAP solutions run better.

SAP TechEd 2013 Dates and Locations

  • Las Vegas: October 21-25, 2013
  • Amsterdam: November 5-7, 2013
  • Bangalore: December 11-13, 2013
  • Shanghai: Q1, 2014

Keep Learning — Even After the Conference Ends

At SAP TechEd 2013, attendees get access to the tools and resources they need to keep learning, long after the conference ends. Through the SAP TechEd Virtual Hands-On Workshops, each attendee with a full conference registration has the opportunity to reserve a clone of one of the SAP TechEd laptop images — including back-end connection — and gets access to more than 30 archived, on-demand sessions for self-paced learning. In addition, SAP TechEd Online provides year-round access to valuable conference content. And with access to SAP Community Network, attendees have a quick and easy way to find the experts and assets they need to get answers, solve challenges, and boost their knowledge.

To learn more, visit and follow us on Twitter @sapteched


Bernhard Steigleider ( is Director of Technology and Innovation Platform Cross-Product Management at SAP. He is responsible for the overall content strategy of SAP TechEd, and leads the session selection and content development process.


Maria Squicciarini ( is Senior Director of Event Marketing at SAP. She is responsible for the planning, innovation, and execution of the global series of SAP TechEd events.


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