Over the course of my career as an executive in the IT industry, I have seen many fads come and go. But the one constant in our industry has always been the incredible pace of change. Today, trends in mobile, big data, social, and in-memory are converging to create the biggest opportunities in recent memory. SAP is at the forefront of this change, leading the industry and growing rapidly as a result of the innovations we offer to our partners and customers.
As the new head of SAP’s Ecosystem & Channels organization, I feel privileged to be driving this change with you. The Ecosystem & Channels business is quite a success story within SAP, and my goal is to continue to build on the success we have established in partnership with you, while fine-tuning and accelerating how we go to market together.
With all of the technology innovations SAP is adding to its portfolio, there has never been a better time to partner with us. Read through the feature articles in this issue of SAPinsider and you’ll find stories of businesses like yours doing great things with SAP HANA, original equipment manufacturers (OEM), and managed cloud as a service.
SAP HANA is the biggest innovation in our product history and is transforming the way customers run their businesses. Today, it is the backbone for our solutions and is breathing new life into the core product set. It is also the key technology for embedding OEM, so it is a perfect example of how partners can co-innovate with us on top of this transformative, modern platform. When we launched SAP Business Suite powered by SAP HANA and SAP HANA Enterprise Cloud earlier this year, a key part of our go-to-market strategy was built on the concept of an open ecosystem. Because when partners extend our reach through their geographic, industry, and domain expertise, they are delivering what customers want — choice.
"When partners extend our reach through their geographic, industry, and domain expertise, they are delivering
- Mark Ferrer
want — choice."
But SAP HANA is only one of our technology platforms. Recently we launched the SAP PartnerEdge program for Application Development, designed to enable partners to build, market, and sell software applications on top of all our platforms — whether mobile, cloud, database, or in-memory. We want to make it easier for partners to create and promote applications built on our platforms — that’s the way to best serve customers’ evolving needs.
SAP’s addressable market has expanded considerably in the past years — further proof if any was needed for the opportunity that lies before us. If we consider more creative routes to market — like social — the sky’s the limit. Our goal is to reach 40% of partner-generated revenue by 2015 — and we are well on our way to meeting that number. I welcome you to be a part of this exciting industry transformation with us.