Download this sample chapter, Business Partners, to learn about the SAP CRM data model for business partners, products, business transactions, and marketing attributes. The business partner is used to model the customer in the software solution. Learn the business definition of the business partner and then understand how it translates into a database model.
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Stephen Johannes has worked with SAP CRM as a developer since 2001, providing enhancements to the standard platform for SAP customers in both consulting and application support roles. He currently supports a large, specialty chemical company in the US and is a moderator for the SAP Community Network.