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SuccessFactors Workforce Analytics Headlines: A Fresh Approach to Telling Stories with Data

by Kouros Behzad | SAPinsider, Volume 15, Issue 1

January 1, 2014

This article takes an in-depth look at the Headlines feature of SuccessFactors Workforce Analytics, which is a fresh approach to how information is communicated within companies by performing the same steps an analyst performs, yet is automated, scaled across the organization, and made available to managers and leaders in a way that is easy to comprehend.

 

Assembling and communicating insights into workforce data has been an ongoing challenge for HR and IT organizations. Business users are generally time-poor, may lack the analytical skills to read and interpret charts, and need advice and guidance, not more data — regardless of how it is presented. Business intelligence (BI) tools such as dashboards often leave it to the audience to interpret what they see, and tend to prompt follow-up questions that are hard to address in a timely manner. While data analysts can pull, collate, and interpret data, it is mostly a manual, tedious, and time-consuming process — one that will need to be repeated periodically based on the most recent data.

The Headlines feature of SuccessFactors Workforce Analytics takes a fresh approach to how information is communicated within companies by performing the same steps that an analyst performs — but automated, scaled across the organization, and made available to managers and leaders in a way that is easy to comprehend.

A Fresh Approach to Communicating Workforce Insights

The Headlines feature systematically scours the workforce data that SuccessFactors Workforce Analytics gathers from your disparate systems. Headlines interprets and prioritizes its findings, identifies hotspots requiring managerial attention, and then pushes information that is relevant to managers in succinct, accessible language, stripping away obscure analytical terms to tell managers precisely what they need to know. It goes even further by describing contributing factors, anticipating follow-up questions, and providing answers. Using segmentation and profiling, it proactively identifies who or what else may be at risk. Headlines also has elements of prescriptive analytics, suggesting strategies to guide managers in addressing the situation and to manage potential risks.

The Information You Need, At a Glance

Similar to newspaper headlines, the Headlines feature displays relevant information at a glance, already prioritized to provide the qualitative and quantitative information that tells the whole story.

For example, Headlines tells a manager that the turnover rate — in particular, voluntary turnover among high-performing employees — is too high. Headlines pulls together the data underlying these rates and delivers the full story in the form of an interactive infographic that highlights key segments impacted, such as employees with tenure less than one year. The manager can quickly look into any of the segments for a better understanding of the contributing factors (see Figure 1). 

Figure 1 — Headlines shows areas of concern for a manager to review

Headlines then identifies other employees at the highest risk of leaving along with strategies and guidance to prevent further turnover. This makes it easier to justify and establish priorities and allocate scarce resources than it would be if only overall averages were presented.

A Shift Toward Actionable Insight

The Headlines feature of SuccessFactors Workforce Analytics helps shift the time and effort from routine data analysis to discussing prospective actions that solve problems. Headlines differentiates itself from traditional BI tools by helping managers and leaders easily understand a situation as it is happening, anticipating follow-up questions, identifying risks, providing advice and guidance, and accelerating dialogue to address issues.

Learn more at http://bit.ly/19NvexI, and view a product demo of the Headlines feature at http://bit.ly/QafoUk.

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Kouros Behzad
Kouros Behzad

Kouros Behzad (kouros.behzad@sap.com) is a Director of Product Marketing for Workforce Planning and Analytics solutions at SAP.


 

Kouros Behzad
Kouros Behzad

Kouros Behzad (kouros.behzad@sap.com) is a Director of Product Marketing for Workforce Planning and Analytics solutions at SAP.



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