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Blending Commerce and Community

by Sameer Patel | SAPinsider, Volume 17, Issue 1

January 4, 2016

Studies have shown that the majority of a customer’s buying journey occurs prior to engaging with an actual vendor. Tech-savvy customers are now turning to online communities to research products before purchasing them to ensure they have found the right match. Learn how SAP Jam Communities for SAP Hybris provides the platform for companies to now be the trusted resource and vendor for their products, effectively blending commerce and community for proactive consumer engagement while also creating loyal customers.

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