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Application Data Management Empowers Business Users to Manage Data in the Cloud

by Vikram Chalana | SAPinsider, Volume 18, Issue 2

April 21, 2017

As businesses move more of their applications to the cloud, they also need to consider moving application management to the cloud — especially when it comes to the sensitive data handled by those applications. Application data management (ADM), a new concept centered around monitoring the data within a specific application or suite of applications, is taking on an increasingly important role in the enterprise. Learn how you can benefit from an ADM strategy and discover how you can deploy this strategy for your cloud applications.  

Enterprises are increasingly moving their core ERP applications to the cloud, and as a result many adjacent applications and services are going to the cloud as well. Take, for example, data management applications: According to a Forrester survey, nearly 60% of enterprises will soon be increasing spending on cloud-based data management and data quality applications as the importance of strong data management in cloud-based business processes grows. This increase is leading to an emerging category of products within data management known as application data management (ADM).

Simplify Data Management at the Application Level

ADM focuses on the business users who perform data management functions, with IT playing an enabling role. The scope of ADM includes master, configuration, and transactional data. In contrast to a similar function — master data management (MDM), which deals with shared master data elements that are common to multiple enterprise applications — ADM pertains to all data within a specific application, such as an ERP system.

 ADM provides benefits to individuals across different roles in organizations. It enables business users to keep the data in their ERP systems clean and up to date, which helps the business run smoothly and without interruption. Process owners can improve data-intensive business processes to allow the company to improve cycle time and business velocity. And chief data officers (CDOs) and data governance organizations can use ADM to implement data governance rules and policies around a specific application so the company can have greater confidence in its data.

Application Data Management in the Cloud

As the rest of the IT infrastructure moves to the cloud, ADM technologies will follow suit, helping cloud-based applications have more efficient processes and cleaner data. In addition to the usual benefits of ADM, a cloud deployment brings all of the benefits and efficiencies usually found in the cloud, such as quicker time to value, greater ease of deployment, and simpler access for business end users. In addition, using a public cloud infrastructure allows external parties to securely participate in ADM activities. A customer, for example, could access your cloud-based ADM application to participate in the customer onboarding data collection process.

Putting ADM in the cloud is also an important way to support strategic cloud initiatives. As mission-critical applications move to the cloud, these applications often need robust data management frameworks to help ensure their efficiency. By deploying ADM functionality in the cloud, you can streamline processes, enhance data governance, and make your cloud deployments more effective. Putting ADM in the cloud also allows you to improve the time to value of your cloud investments, reduce the strain on your IT resources, and simplify your IT landscape.

To understand the value of cloud-based ADM, consider a company that wants to deploy its supply chain management applications in the cloud. When this company is introducing a new product, several different groups in the enterprise will need to contribute data to this cloud-based system. But sending data from disparate applications, potentially on premise or in different cloud locations, could lead to inefficiencies. An ADM platform reduces these inefficiencies by offering a single repository for collecting and validating data from multiple groups, making that data easier to use when ultimately developing the new product.

Learn More

ADM can significantly improve how organizations manage their applications and ensure the accuracy of their data, and a cloud-based deployment can increase its benefits considerably. To learn more about how ADM in the cloud can help your organization, read Winshuttle’s Application Data Management 101 blog at

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Vikram Chalana
Vikram Chalana

Co-Founder and CTO

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