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Building a True Data Monetization Strategy

How a Data Governance Platform Provides the Right Foundation for SAP HANA

by Darrin Joncas | SAPinsider, Volume 18, Issue 3

August 16, 2017

Monetization is the end goal for all data use — organizations must find a way to leverage data to either reduce costs or gain new revenue. To effectively monetize the growing volumes of data in modern business landscapes, organizations need a comprehensive strategy that is scalable, flexible, and able to synthesize internal and external data to derive unique insights. Learn how to build this strategy with a data governance platform that centers on SAP HANA and enables you to effectively use data by discovering, contextualizing, and measuring data sources. 

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