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Sales Innovation: Integrating Predictive Analytics with SAP HANA Simplifies Life for End Users

by Ted Tsortos, Director, Worldwide Sales Strategy and Operations, Cisco | SAPinsider, Volume 19, Issue 2

April 5, 2018

This article explores how Cisco used SAP HANA and SAP Predictive Analytics to transform its global sales processes and foster a culture of collaboration. From a simple sales pipeline management tool that it rolled out to more than 2,000 sales executives, Cisco eventually moved all sales reference data and marketing models onto the predictive platform to generate real-time insights. Results included:

  • Pipeline analysis to include at-risk deals, product associations, and product recommendations
  • Elimination of fragmented, siloed analytics and an inability to run concurrent analytics projects
  • Current sales versus projected snapshot available at any time in the quarter 
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