By Molly Brien, Conference Producer
Believe it or not, my previous resistance towards online social networking wasn’t entirely based on principle. OK, so I’d be lying if I said it didn’t play a role, but there was much more to it than merely sticking to my guns. Part of the problem is the (self-induced) mounting pressure to come across as clever and intriguing without looking like you’ve tried too hard. This is no easy feat. After all, with every status update, tweet, blog post, or photo upload, the ultimate goal is to put forth the best version of yourself for all the world to see…isn’t it?? It’s hard enough to maintain a certain level of personality and wit on a day-to-day basis (meaning, in the real world), never mind in a virtual community too.
While my anxiety remains, it’s recently become quite difficult to maintain my position against online social networking. In fact, I’ve been losing my footing a little more each day. What was in the past a predominantly personal decision that impacted few people (if at all) besides me, has now become something much more significant. This is in part due to the impending launch of Insider Learning Network. Given that my employer is heading this initiative up, it would not only be rude of me to sit on the sidelines, but potentially career-threatening as well. Since that’s a risk I’m not willing to take at this point in my life, I knew it was time to s
tart letting my guard down. I’m now starting to realize it’s a ship I must board; otherwise I’ll be left behind. (And the only thing more stress-inducing than coming up with clever one-liners on cue is the pressure to survive on my own.)
As I’ve started to embrace this thing of the future, I’ve discovered that it’s viewed by many as the next new paradigm in business marketing and collaboration. Turns out it isn’t just the popular thing to do, but the smart one. This in mind, I feel better about the journey ahead, knowing that I didn’t as much jump the shark, but instead, jumped on a bandwagon I probably should have been on long ago.