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Kevin's Mobile Retailing News Weekly - December 7, 2010

by Kevin Benedict

December 7, 2010

Kevin's Mobile Retailing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile retailing applications and mobile marketing applications that I run across each week.  I am specifically targeting market size and market trend information

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On Cyber Monday mobile commerce sales from eBay shoppers in the United States increased 146 percent year over year, with California, Nevada, Maryland, Pennsylvania and Florida leading the way as the top mobile shopping states.

www.mobilecommercedaily.com/ebay-us-mobi...

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IBM announced that the Bon-Ton Stores, Inc. website has experienced a double digit increase in sales using IBM software to advance its online and mobile commerce initiatives. Bon-Ton Stores, Inc. sells leading brands in apparel, cosmetics and home furnishings.

www.newdesignworld.com/press/story/23922...

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Online retailers and retail trade and research organizations are forecasting a very merry holiday in cyberspace, with promotions making it increasingly enticing for shoppers to let their fingers do the buying.

www.bizjournals.com/sanjose/blog/2010/12...

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Mobile coupons help retailers make gains in sales comp ared to last year’s numbers.

technorati.com/business/finance/article/...

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Online coupon platform Coupons.com has announced that users of its digital coupons, either via discount offers printed off the web or linked automatically to a loyalty card, racked up $1 billion in savings between January and the end of October 2010.

promomagazine.com/incentives/news/coupon...

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Best Buy Co., the world’s largest consumer electronics retailer, doesn’t just want you to buy mobile phones this holiday season. It wants you to use the devices to shop for the rest of your gifts.

www.bloomberg.com/news/2010-12-02/best-b...

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With smartphone penetration on the rise, brands are looking to invest more into their mobile marketing budgets. According to a recent survey from the financial advisory firm BIA/Kelsey, businesses are expected to spend nearly $3 billion on mobile marketing through 2014.

www.ricg.com/marketing_articles/digital_...

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Procter & Gamble is reviewing its multimillion dollar mobile marketing business, which entails respo nsibilities for several of the packaged good giant's brands. P&G is looking for a mobile shop that can help it in other markets around the globe.

adage.com/agencynews/article?article_id=...

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Smartsoft Mobile empowers some of the world’s largest multi-national organizations to extend and improve business processes by providing mobile solutions to their employees and customers. Smartsoft has more than 700 experienced ERP/mobile consultants with over 5,000 man years of experience helping 400,000 plus mobile users achieve their business goals with powerful mobile B2B and B2C applications, designed and developed specifically for today’s popular consumer and industrial grade mobile devices. For more information please visit, www.smartsoftmobile.com.  This newsletter is sponsored in part by Smartsoft Mobile Solutions.

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Mobile marketing is set to drive a large number of sales this Christmas - one expert looks at how to harness this medium.

www.directnews.co.uk/news/online-marketi...

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One in ten Brits will do their online Christmas shopping from the comfort of their own phone, which could impact how brands carry out mobile marketing campaigns.

www.dma.org.uk/news/nws-dmitem.asp?id=62...

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This holiday season shows that cross channel marketing is a growing part of a standard B2C e-mail-marketing plan. Friends and family offers that typically were announced only in e-mail are now a staple of Facebook and Twitter posts, and more retailers are sending SMS notices to alert customers when high demand products are back in stock.

www.clickz.com/clickz/column/1928979/mob...

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Google will add to its massive lead in US mobile advertising for 2010, with Apple in second place. A report released by the IDC research firm also estimates Microsoft and Yahoo! will lose mobile advertising share this year.

www.techieinsider.com/news/4121

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The long awaited uptake of the potentially lucrative mobile advertising market by advertisers and consumers has actually started to happen, companies from Canada, Egypt and Poland said on Friday.

www.reuters.com/article/idUSLDE6B12CJ201...

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Retail Promotion and m-Commerce as post click campaign actions experienced tremendous growth month over month with a 13 percent and 8 percent increase respectively.

www.millennialmedia.com/2010/11/millenni...

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eBay expects to top $1.5 billion in mobile sales this year. Since the introduction of its first mobile application in July 2008, on-the-go consumers have bought or sold nearly 30 million items.

www.fiercemobilecontent.com/story/ebay-m...

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Downloads for smartphone apps were up 25 percent over the four days of the Thanksgiving holiday, from Thursday through Sunday, compared to the prior week. Downloads on Thanksgiving Day were the highest, up 54 percent compared to a week earlier.

venturebeat.com/2010/11/30/mobile-app-sa...

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Mobile commerce exploded in 2010, with hundreds of new m-commerce sites and a variety of new mobile apps hitting the scene. Many sites are very limited in their approach, while others offer fine tuned design and navigation for the small screen.

www.internetretailer.com/2010/12/01/10-r...

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Kevin Benedict, SAP Mentor, SAP Top Contributor, mobile industry analyst and experienced mobile industry executive, offers both one and two day onsite workshops designed to educate and inform executives and management teams on enterprise mobility and mobile strategies for businesses. This workshop is designed to provide a complete overview of enterprise mobility and what it means to the business. The workshop is customized based upon the needs of participants. For more details visit mobileenterprisestrategies.blogspot.com/...

Recent Articles by Kevin Benedict

HTML 5 and Sybase Unwired Platform
Facebook, Mobility and Field Services Applications
Mobile Enterprise Management Platform
Global Economic Development, Prosperity and Enterprise Mobility
The Intangible Benefits of Enterprise Mobility
Key Performance Indicators in Mobile Applications

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You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

Also available are Kevin’s Mobile Retailing News Weekly and Kevin’s Mobility News Weekly.

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I have added a feature to my blog site that supports email subscriptions. You can now receive all blog articles directly via email. If you are interested, click here.

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