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"SAP's striking turnaround" the 6th biggest tech story of 2010

by Scott Priest, Managing Editor

December 9, 2010

InformationWeek's top tech stories of 2010 includes a number of references to SAP, including the company's performance as the no. 6 story.

#6: SAP's Striking Turnaround. In one of the most striking turnarounds ever undertaken by a big, global IT company, SAP this year has totally recast how it creates products, why it creates products, how it engages with customers, how it co-defines and co-develops value with its customers, and what type of strategy it needs to extend its lead as the world's most successful provider of business applications.

Pushing the company far beyond its roots in rigid ERP applications created in massive, Newtonian development processes, SAP co-CEOs Bill McDermott and Jim Hagemann Snabe have blown out the company's stuffy and inflexible culture and myopic management perspective that earlier this year led to founder and chairman Hasso Plattner firing former CEO Leo Apotheker and installing the new leaders.

They certainly have seen an image change -- just the tone of news stories covering the company has changed. Contrasting that to their chief competitor's new blood feud with HP, SAP is coming up roses, especially as it seems to be delivering on its innovation-based marketing of the past year.

With this improved image, along with innovations across its catalog, the increased benefits seen from the Business Objects acquisition, and the expected benefits from the Sybase acquisition, it looks like 2011 could be a big year for SAP as well.

The top story on InformationWeek's list was "the surge to optimized systems", which also mentioned SAP (as well as Oracle and HP). 

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