Gotcha! In our world, our translation of the classic – “WTF” is Where’s the Foundation. As in the data foundation.
Consider that 80% of a business process is master data; the remainder being either conditional or transactional data. And if business processes are critical to your companies’ success, execution of business objectives and your reporting integrity from which you make all decisions against…. Well, I’d say “WTF” when things don’t go as well as they should --- or could.
Your approach should be to establish your data foundation – which will help you leverage data as an asset for the lifecycle; from its point of creation through archival.
WTF – Where’s the Foundation ;)
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