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Selling an upgrade: 60% of SAP CRM folks use 4.0 or 5.0, says VP

by Scott Wallask

July 9, 2010

By Scott Wallask, Insider Learning Network

Here’s an interesting statistic: six out of every 10 SAP CRM customers use SAP CRM 4.0 or 5.0, and not the latest 7.0.

That estimate came from an SAP vice president we talked to a few days ago while planning our upcoming CRM 2011 conference March 22-25 in Orlando.

SAP CRM 7.0 offers a redesigned Web user interface (UI) and enhanced functions, but the facts clearly show those new features are not all it takes to get people to upgrade to 7.0.

Customers who have SAP CRM 4.0 or 5.0 want to see the new UI in action before they make any moves to 7.0, the SAP vice president told us. There’s also a business need to justify the upgrade through practical help and advice on how to best use 7.0.

We didn’t dwell long on the topic with the vice president, but it struck me after the call ended that his thoughts about 7.0 adoption really serve as the “state of the union” for SAP CRM.

The good news is that, unlike most other states of the union we may have experienced, the SAP version seems to be enthusiastic. There’s a general feeling that SAP CRM 7.0 is a useful upgrade based on the Web UI and functions, and CRM also constitutes a top ic of growing interest in the business software world.

As my boss likes to say, SAP needs to convince its CRM customers to stop kicking the tires and instead buy the car.

Follow Scott on Twitter @sapcrm_observer.

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