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Rue McClanahan’s passing hints at CRM’s golden rule

by Scott Wallask

June 4, 2010

By Scott Wallask, Insider Learning Network, www.twitter.com/sapcrm_observer

Actress Rue McClanahan, best known for her work in the Golden Girls TV series, died on Thursday. So what’s that got to do with CRM?

On paper, the premise of the Golden Girls—a sitcom about the adventures of four aging gals living in a Miami house—didn’t sound like a winner. Yet it was a very successful show, lasting seven seasons in a network prime-time rotation.

I suspect one of the reasons behind that success is that the show’s writers knew who their audience was and penned the scripts accordingly. After all, the same people who watched Golden Girls in the 1980s might not have tuned into L.A. Law.

That approach rings true with CRM, too: If you know your customers well, you’ll produce a better, more targeted product. At its best, CRM helps companies get the most out of each consumer transaction, whether that activity translates into units sold, new services, or TV ratings.

It may not be in the bright spotlight of Hollywood, but your CRM work still appeals to the masses.

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COMMENTS

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Robert Croce

9/25/2013 8:44:34 PM

Interesting take, but if you really think about it: you're right. It's all about first knowing, and then targeting the right audience segments. Knowing how to get the most from your CRM solution certainly helps!


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