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Don’t let your e-commerce sites look like bargain basements

by Scott Wallask

May 10, 2010

By Scott Wallask, Insider Learning Network

I read a blog post earlier today on the Insider Learning Network that dealt with the old adage of the “squeaky wheel gets the oil.”

Another cliché cropped up for me about only having one chance to make a good first impression, and for many of you, that opportunity comes from your company’s online store.

It’s easy to get comfortable with old web pages that never change or always show the same information. But I’ve learned over the years that visitors do notice if websites remain stagnant—and then those people move on.

Good design on a web page is important, too, in maintaining faith with your customers.

Patrick Hey, development services manager at Sycor and a fellow colleague on the Insider Learning Network, gave me this fairly blunt but effective observation about e-commerce sites: “People want to make sure your company is serious and not in a basement … The next shop is one click away.”

Just like that you can lose a customer, and it may not matter what type of CRM software you have in place on the back end.

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