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McDermott outlines the three jewels in SAP's strategic crown

by Robert Croce

May 18, 2010

By Bob Croce, Insider Learning Network

ORLANDO, FL - Call it Bill McDermott’s coming out party, center stage in the large keynote theatre here at the Orange County Convention Center, connected in real time around the world and to a large live audience in Frankfurt, Germany.

The newly crowned co-CEO of SAP this morning outlined his company’s Future World just down the street from Space Mountain and Tomorrowland.

Taking the SAPPHIRE NOW conference stage first before co-CEO Jim Hagemann Snabe’s simulcast address from Frankfurt, McDermott revealed how SAP’s future focus will center around real-time solutions that are unwired and sustainable.

Today’s address also marked the 100th day of the co-reign of McDermott and Hagemann Snabe.

McDermott reminded the audience, about 10,000 here in Orlando, and another multiple thousands of SAP customers around the world that SAP’s goal is to he lp companies be able to view all data in real time, which then becomes the “real juice” when it comes to decision making.

At the core of real time, McDermott said, is unwired. He reminded the audience that “CEOs want to make decisions on the fly. They need full transparency and functionality anytime, any place they do business. Leading companies have to be mobile companies.”

McDermott reminded the audience that there’s an entire generation in China that totally skipped the desktop age. Real time mobile devices are on the verge of making email old fashioned. He then welcomed Sybase, the recent addition to the SAP portfolio, and talked about how this major acquisition will help with the “magic in connecting people from the board room to the shop floor.” McDermott said SAP will run Sybase as a “separate company,” giving its customers the best of both companies.

Finally, McDermott talked about SAP’s goals around sustainability, the third jewel in the company’s strategic crown. “Sustainability,” McDermott said. “It’s a triple play of economics, environment, and social responsibility.”

 With that, SAP’s strategic agenda is in place. More to come from SAPPHIRE.

Stay tuned.


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