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Use SAP CRM email response system to manage opt outs

by Robert Croce

October 29, 2010

By Bob Croce, SAP Experts

In a world of SPAM, and I’m not talking about the compressed meat product in a can, it makes good sense from a customer service standpoint to ensure that your email opt-out process is in order. Offering a clearly defined system that allows customers to “unsubscribe” makes sense too when it comes to avoiding government fines triggered by anti-SPAMMING regulation.

This art icle takes a look at SAP CRM’s E-Mail Response Management System, which helps manage opt-out requests.

The article, which appeared in CRM Expert was written by Bill Pritchett, Senior Business Process engineer at Dow Corning; John Burton, Director of Product Management for SAP CRM, and Vinod C, Developer for SAP CRM.

In the article, the authors write, SAP CRM marketing provides all the tools you need to execute email marketing campaigns. These kinds of campaigns are a cost-effective way to communicate with contacts in your SAP CRM database and tell them about your products and services.

However, when you send mass emails, you must comply with regulations such as the CAN-SPAM Act of 2003. That provision (which became law in the US in December 2003) established national standards for the sending of commercial email. It includes a requirement that unsolicited emails must contain a visible and operable unsubscribe mechanism. Similar laws have also been enacted in other countries to protect consumers from receiving unsolicited emails.

To read more, check out a free download of the entire article: Use the e-mail response management system to manage opt-out requests.

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