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Grab those casual opportunities to chat with your customers

by Scott Wallask

September 8, 2010

By Scott Wallask, Insider Learning Network

We here at SAPinsider are, of course, also a business with the same concerns as countless other companies. And much like you, we always need to talk to our customers to measure the pulse of the marketplace.

I was struck during staff training sessions today and yesterday how many opportunities we all have to chat with customers—and that such discussions don’t have to be formal entreaties for information, but can also be casual run-ins.

For example, I heard about how:

  • A conversation between two neighbors tending to their yards, one of whom did freelance work for insiderPROFILES, revealed that the other person worked for a large company that ran SAP
  • Off-hand remarks made by people—maybe someone mentions in passing that he heads up an SAP user group, perhaps another talks about what she liked at a conference—can lead to business opportunities if you ask questions
  • A call from a sales rep to a potential customer doesn’t have to center on your product; it can simply be about trends in the industry

It doesn’t matter if we’re talking about you, me, and someone else in the SAP field: There are many chances for us to strike up conversations with customers, and we should take advantage of those occasions to further our business interests and just maybe strike gold.

Follow Scott on Twitter @sapcrm_observer.

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