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Logistically speaking, brown out at UPS

by Robert Croce

September 13, 2010

By Bob Croce, Insider Learning Network

They no longer care at UPS about what "brown can do for you."  The shipping giant is embarking on a new campaign touting its prowess in the area of logistics.

In replacing their old "brown" slogan, UPS' new campaign is designed around the theme "We (heart) Logistics.

Here at Insider Learning Network, we "heart" logistics too, and we invite you to check out the details for our Logistics and Supply Chain Management Conference next spring in Orlando.

Or, if you find the marketing aspects of all this of interest, check out CRM 2011, which also takes place next March in Orlando.

Here's a peak at that new UPS campaign. But here's fair warning too: you won't be able to get this catchy ditty out of your head any time soon.

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