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Product Innovation and Development SAP PLM Keynote, 14 April, Paris France

by Marcy Rizzo

April 15, 2011

What's New, and What's to Come: The Product Innovation and Development SAP PLM Keynote, 14 April, Paris France

Hans Thalbauer, VP, SAP PLM Solution Management, and Thomas Ohnemus
VP, SAP PLM Solution Marketing,led this morning’s SAP PLM General Assembly at the new ways that SAP is supporting the new product development arena; including short, mid and long ter m strategies, product updates, and a look at what customers can expect in the future.

Thomas kicked the session off with a look on market insights, and customer-driven trends that are leading new SAP product and service innovation support solutions. These include: how an idea is driven through delivery in a way that calculates an organization’s carbon footprint, addresses the continuing affects of a compromised economy, and keeps step with the ever-increasing regulatory requirements.


In response, Thomas explains, SAP continues to refine and expand functionality along a
3 dimensional approach to serve an end-to-end integrated process. The key differentiator
is that SAP PLM supports an integrated product record with an organization’s core ERP landscape - as single source of truth. These 3 dimensions are:

1. Continuous product and service innovation

2. I ntegrated product development

3. Embedded product compliance


Hans stepped in to further explain the ways that SAP is closing the functional gaps to further support end-to-end product development within each of these dimensions. This includes an idea management solution – linked with SAP’s OnDemand collaboration platform “Streamworks, that can initiate a new campaign from collaborative evaluation, and move it through to next phase portfolio management with internal and external partners.

He went on to introduce the new Project and Portfolio Management (SAP PPM) solution (a combination of the previous released RPM and cProjects) that enables faster decision-making with embedded and flexible analytics; poised to enable different “what-if” scenarios. Hans gave a sneak-peak at SAP”s future plans for deeper integration that extends SAP PPM to HR, financials and more.

To support R&D efficiency, free up time for creativity and enable an integrate product development end to end process is a major focus the new SAP PLM release. New offerings for both discrete and process industries incl uded a new solution that synchronizes product and functional structures between R&D, and production process models. Additionally, a new User Interface was introduced that offers flexibility in managing a design project (you can even start without material numbers in the early design phase to provide flexibility for R&D ), with improved workflow. The Rapid Deployment Solution (RDS) for Project and Portfolio Management was introduced as an implementation accelerator, as well as embedded compliance functionality for enhanced quality management.


Ralf Diekmann, from Hilit, and Freddie Panzar from SCA stepped up to the podium, and shared there experience with SAP PLM. They both sounded an important note that for successful system upgrade or implementation – business processes need to be aligned and an integral part of the strategy.

Towards the end of the Keynote, Hans introduced Michael Lynch from Right Hemisphere who illustrated how the future of PLM will affect the end-to-end “idea-to-delivery” process, featuring an enhanced 3D visualization technique that transcends language and cultural barriers to provide a unified product view; enabling visual communication and navigation of all related information.


The session wrapped up with applause, as attendee’s surveyed the Conference Program Guide to gain more drill down information for upcoming sessions on Friday that further described the latest PLM functionality.

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