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Overview of SAP Mobile Sales & Sybase Mobile Sales Features and Functionality

by Amy Thistle

August 29, 2011

Find yourself sifting through the mobility options for your Sales & Service teams?

Here is an overview of just 3 of the many solutions covered in the presentation “A Step-By-Step Guide to Evaluating and Selecting a Mobile Platform for  Your Sales Organization” given at CRM 2011 by Ashish Saxena of Accrete Solutions.

Ask your questions about the mobility options or your Sales & Service teams in an upcoming free, one-hour live Q&A with Ashish Saxena on Wednesday, August 31 from 11 am -12pm ET. Register today for details about posting your questions for Ashish on topics such as software options, devices, UIs, and best practices for evaluating your mobility needs in this live forum on Wednesday at 11am in the CRM Forum.

Highlights of the SAP Mobile Sales Online solution

  • Standard SAP integration to Blackberry Address Book, Calendar, etc.
  • Access information anytime, anywhere

Always online

  • No manual synchronization needed
  • No complex middleware required
  • Supported platforms: Internet Explorer PPC2003, RIM BlackBerry, Nokia
  • New functionality can be developed quickly
  • Uses Mobile Web Dynpro, Browser based solution
  • Integrated single sign-on to SAP systems via the BlackBerry device

 Functionality

  • Account Management
  • Contact Management
  • Activity Logging
  • Order Display
  • Contract Display
  • Opportunity Display
  • Analytics

Select key features & considerations

  • Real-time transaction processing
  • New mobile browser-based applications can be developed
    and deployed quickly for SAP CRM, SAP ERP and SAP BW
  • Access to data anytime, anywhere
  • Single sign-on to SAP from the BlackBerry device
  • Existing BlackBerry infrastructure can be leveraged
  • No middleware and no data synchronization is required
  • No offline access, no local data storage
  • Access to SAP only when network access is available
  • Newer devices like iPhone and Android not supported
  • No push of backend SAP data to mobile devices

Highlights of the SAP CRM Mobile Sales Laptop Solution (Online) solution 

  • SAP CRM WebUI can be used on any device with network access
  • All SAP CRM functionality for sales, service and marketing is accessible
  • SAP CRM WebUI is user friendly, customizable, and efficient for any user
  • New functionality provided by SAP will be available
  • No offline access and hence no middleware and data distribution
  • Access to SAP ERP transactions

Features

  • Account Management
  • Contact Management
  • Territory Management
  • Lead Management
  • Activity Logging
  • Sales Order Management
  • Contract Management
  • Opportunity Management
  • Quotation Management
  • Marketing Campaigns
  • Pipeline Management
  • Sales planning and forecasting

Selected key considerations

  • Ability to easily add custom fields and layouts
  • No additional deployment effort – Only requirement is Internet access and browser
  • Upgrades and newer capabilities are on the roadmap and will be available
  • Integrates well with SAP ERP and SAP NetWeaver BW
  • No complex middleware required
  • User must be connected at all times to use the system – No offline capability
  • Cannot be used in some locations (i.e., hospitals, planes, etc.) where cellular signal is not allowed or cannot reach
  • Does not work on iPad and smartphones like BlackBerry, iPhone, etc

Highlights of Sybase Mobile Sales for SAP CRM

  • Sybase solution supports multiple devices like iPhone, iPad, Windows mobile devices, BlackBerry
  • Sybase Unwired Platform integrates with SAP Mobile Gateway and SAP NetWeaver Mobile; SAP NetWeaver Mobile in turn talks to SAP CRM
  • Provides out-of-the-box mobile functionality like Accounts, Contacts, Leads, Workflow, etc.
  • Standardized dev tools (Visual Studio, Eclipse) can be used to reduce cost for custom apps and customizations
  • Provides native application integration with contacts, email, calendar, and maps
  • Supports and enables other SAP and no n-SAP business process mobilization

Enterprise device management and security

Functionality

  • Account Management
  • Contact Management
  • Activity Management
  • Lead Management
  • Opportunity Management
  • Sales Order Display
  • Analytics for Sales
  • Native App integration with contacts, maps, and phone

Considerations – Pros & Cons

  • Highly scalable, high-performance architecture
  • Easy to use interface, customizable by the user
  • Supports multiple devices
  • Provides native integration to smartphone
  • Upgrades and newer capabilities for SAP CRM will be available in the future
  • Existing infrastructure can be leveraged for Blackberry
  • Supports enterprise device management and security
  • Additional functionality will come in newer releases.
  • Middleware with higher network traffic and potential synchronization issues
  • Additional licensing, implementation, and maintenance costs
  • Does not support Android devices

 

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