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The mysterious clues behind a strong CRM2011 opening

by Scott Wallask

March 21, 2011

By Scott Wallask, SAP Experts

First, here are your clues: Two giant screens. A green cocktail. Germany. SAP Business Communications Management.

All of these tidbits pointed to our Monday Jump Start sessions at the CRM 2011 conference. And if you honestly figured out that answer based on such vague clues, you are clearly ready to challenge Watson at the IBM Innovation Center here later this week.

I was happy I got to stop by two Jump Starts about creating web shops using SAP CRM Web Channel and introducing folks to the features of SAP CRM Interaction Center.

During the Interaction Center session -- led by skippers John Burton of SAP and Renee Wilhelm of SAP Labs – the audience took a three-hour tour, a three-hour tour through the ins and outs of the module.

Meanwhile, Patrick Hey and his colleagues from SYCOR GmbH presented a unique, all-day Jump Start that showed attendees how to create an online e-commerc e web store from the ground up.

Now, let me explain my clues:

  • Two giant screens were used by SYCOR so that attendees could simultaneously follow the presenters’ slides and technical configurations
  • SAP Business Communications Management is one of the cool features that the Interaction Center allows users to enjoy (more on Business Communications Management comes during a session on Thursday with Elaina Herber of ecenta America)
  • Germany is the home country of the SYCOR gents, and this was the first time I met them in person
  • A green cocktail was the beverage of choice for Burton at last year’s CRM conference (an unnamed source passed on to me a photo of said cocktail, which demands an explanation from John)

Follow Scott on Twitter @crmexpert1

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