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At A Glance - Enterprise Mobility Solutions

by Kevin Benedict

May 4, 2011

I interviewed EVP and GM, Mark Watson, of Antenna Software today.  During our interview he brought up some interesting concepts that I want to share. 

First, I asked what advice he had for companies just starting to look at enterprise mobility.  He listed many different things companies should consider, and you can hear about all of them on the full podcast, but I wanted to highlight one of them here.  Mark said enterprises must develop mobile applications to offer an “at a glance" experience.  What did he mean?  He meant mobile device users want the right information - at a glance.

Mobile users are often on the go.  They are working, walking, and believe it or not driving.  They may be with a customer.  They may be using only one hand as their other hand is holding a tool.  The environments that mobile workers spend their time in dictate that the right information should be available quickly and easily.

Mobile workers will not long tolerate complicated screens and difficult one handed queries.  They need mobile applications that understand their users.  They need mobile applications that know the roles and responsibilities of their users.  They want mobile applications that know the context of their activities and can predict their needs.

Location-based services, context aware mobile applications and mobile business intelligence solutions that work together can provide many of these capabilities.  I look forward to seeing more of these kinds of mobile applications.

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Networked Field Services

Webinars of Note

Redstone Arsenal’s (DOD/Chugach) 3 Maintenance Challenges Solved by Mobile
The Real-Time Mobile Enterprise: The Benefits of Rapid, Easy Access
The Future of Enterprise Mobility


Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Join the SAP Enterprise Mobility Group
Read The Mobility News Weekly
Read The Mobile Retailing News Weekly
Read The Field Mobility News Weekly
Read The Mobile Money News Weekly
Read The M2M News Monthly
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

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