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A “non-sales pitch” sales pitch (there’s such a thing??)

by Molly Brien

November 1, 2011

By Molly Folan, Conference Producer

I’m not one to plug 3rd party products—especially since there’s nothing in it for me!—but I’d be remiss if I didn’t give a “shout out” to my friend Mico Yuk’s new initiative, which she’s partly debuting (“soft launch”) at this week’s Xcelsius Dashboards Bootcamp in Las Vegas. We had planned to conduct a podcast with Mico in advance of this week’s event, but time slipped away from us, as it too often does.

In any case, it’s called My BI Store and it’s a collaboration of dashboard gurus that have joined forces to create Xcelsius dashboard templates. It caught my attention at the first Xcelsius Dashboards Bootcamp in Chicago a couple months ago. (The web site was so new that I remember the partners bickering over last-minute changes, only moments before they demoed the site to a room of 100 people!) As part of its sponsorship package, My BI Store presented a “vendor session” that was designed to promote the particular services and/or products for sale by the vendor. However, the only catch — and the part that appealed to me above any typical produ ct pitch could — was that it wasn’t a pitch at all. I can honestly say that it’s such a nice change of pace when you’re expecting a sales pitch, someone telling you what you need and why you need it, implying you’re behind the curve and making you feel dumb for not purchasing it already. 

In a money-hungry society such as ours, when everyone’s running past each other trying to acquire more than they need or deserve, it’s nice to get a dose of good old fashioned modesty. 

So, if you haven’t figured this out by now, this is the sole reason I’m giving them this sales pitch now — because I was so impressed that they didn’t do it on their own. On top of that, if you stop by their booth in Vegas, you can sign up to be a part of their “ramp up” program, which includes a free trial dashboard.

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