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How to Make Your E-commerce Initiative Succeed

by Antoine Cadot-Wood

September 20, 2011

The advantages of selling online have not been lost on companies: a shop open 24 hours a day, 7 days a week; the ability to reach customers all over the world; and a presence in the space where people seem to be spending more and more of their time – the Web.

SAP CRM 7.0 EHP 1 came with a new and improved Web Channel module for e-commerce, and this week CRM expert Karthik Suryanarayanan shares his considerable experience with the module in a new article. “Key Design Considerations and Potential Challenges for Web Channel Implementation” covers several facets of a Web Channel project, including:

  • The key decision of whether to implement the CRM or ERP version of the module
  • Personnel requirements and implementation timeline for a rapid deployment
  • Critical design considerations, including payment card system integration, product catalog design, and security
  • Common challenges when implementing SAP CRM Web Channel

Read the full article here, and be sure to check back for new articles at CRM Expert!

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