The advantages of selling online have not been lost on companies: a shop open 24 hours a day, 7 days a week; the ability to reach customers all over the world; and a presence in the space where people seem to be spending more and more of their time – the Web.
SAP CRM 7.0 EHP 1 came with a new and improved Web Channel module for e-commerce, and this week CRM expert Karthik Suryanarayanan shares his considerable experience with the module in a new article. “Key Design Considerations and Potential Challenges for Web Channel Implementation” covers several facets of a Web Channel project, including:
- The key decision of whether to implement the CRM or ERP version of the module
- Personnel requirements and implementation timeline for a rapid deployment
- Critical design considerations, including payment card system integration, product catalog design, and security
- Common challenges when implementing SAP CRM Web Channel
Read the full article here, and be sure to check back for new articles at CRM Expert!