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SAP HANA ‘Spreads its Wings’ and Customers Climb on Board

by Kenneth Murphy

January 11, 2013

By Ken Murphy


In writing SAP use case studies for insiderPROFILES, we hear from a lot of business and IT professionals about how a certain solution has helped their company improve a business process. One thing that usually comes across loud and clear during the interviews for these stories is the passion executives have for the solutions they’ve implemented and the ensuing results.

That’s why of all the sound-bites and chatter about SAP’s announcement Thursday of SAP Business Suite powered by SAP HANA, the comments from Derek Dyer, the Director of Global SAP Services for Deere and Company, resonated the most for me. As a customer, you know he’s getting his hands dirty with the technology, so to speak, like the farm machinery that John Deere is known for. So, for me at least, his passion tends to carry some weight.

Dyer said that his company ran an MRP report using SAP Business Suite powered by SAP HANA that ran in less than 10 seconds, where previously it had taken six hours to run in batch mode.

 “Revolutionizing”, “Explore a new world”, “Innovative”, and “Enthusiastic” were just a few of the words and phrases that Dyer threw around from the stage in New York when speaking about John Deere as a launch customer.

Having spoken to a few customers about their SAP HANA stories, Dyer’s comments are not unique. In October’s insiderPROFILES, Senior Features Editor David Hannon and Assistant Edito r Amanda McKeon profiled the Performance and Insight Optimization (PIO) organization at SAP, which is building a track record of high-ROI SAP HANA use cases. Working with one high-tech firm in building a forecasting model, the PIO team linked disparate data systems to feed into SAP HANA to help create a model that increased forecasting accuracy by 300%.

We’ve recently spoken with executives from a large distributor and a fleet management company which have recently implemented SAP NetWeaver Business Warehouse (NetWeaver BW) powered by SAP HANA and SAP BusinessObjects Explorer with SAP HANA, respectively, to supercharge their analytics, and the feedback was similar to Dyer’s contention that SAP HANA can help companies “solve problems that were deemed unsolvable.”

An executive at the distributor told us that prior to implementing SAP NetWeaver BW powered by SAP HANA, his company often made decisions based on “intuition and gut.”

But with SAP HANA’s in-memory database doing away with the traditional RMDBS, financial reports that had taken five days to run were now taking less than one second.

Executives at the fleet management company told us a similar story. “It was so fast that we were questioning the results,” said one IT professional.

Both profiles will be in the next issue of insiderPROFILES, coming this spring. But that’s not to say we don’t have SAP HANA covered. Our January Special Report in SAPinsider is devoted entirely to SAP HANA, and kicks off with an article from Dr. Vishal Sikka , a member of the SAP Executive Board and head of Technology and Innovation. The report, which includes insight from several partners and their SAP HANA offerings, can be found here.

Dr. Sikka published his own blog on the SAP Community Network about Thursday’s announcement, with a personal take on how his “little girl” (read: HANA) is “spreading her wings.” His passion shines through. Not unlike some of the customers we’ve spoken to so far. Stay tuned for more.


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