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SAP Details SmartOps Acquisition at SAPinsider SCM & Logistics Event

by Kenneth Murphy

March 6, 2013

By Ken Murphy
@KMurphyWisPubs

LAS VEGAS – SAP Senior Vice-President of Supply Chain, Hans Thalbauer,  focused on two big events for SAP's SCM portfolio during his General Assembly address before about 500 attendees at SAPinsider’s  CRM, Logistics and SCM, Manufacturing, PLM, and Procurement conference Tuesday morning:

  • SAP is acquiring SmartOps, a 12-year-old company based in Pittsburgh that develop supply chain and inventory software.
  • SAP Transportation Management 9.0 (SAP TM) is now generally available.

With his discussion of the SmartOps acquisition, Thalbauer introduced SmartOps CEO Martin Barkman on stage. Barkman, who had been SmartOps’ EVP of Global Operations, was named the company’s new CEO earlier this year. With SmartOps in the fold, the plan will be to have the company’s inventory optimization suite complement and enhance SAP Sales and Operations Business Planning Solutions.

“Our software,” Barkman said, “Doesn’t just describe a supply chain, or predict a supply chain, it prescribes a supply chain. It can give you what number you should measure against.”

Thalbauer's three-pronged presentation, which was titled “Time to Rethink Your Supply Chain,” asked his audience to rethink four asp ects of a supply chain (responsiveness, operations, collaboration, distribution), he discussed these various parts in relation to what he said were the three key pillars of an effective supply chain: Sales and Operations Business Planning, Demand Driven Supply Chain, and Logistics and Oder Fulfillment.

Thalbauer highlighted the SmartOps acquisition when discussing Sales and Operations Business Planning. Moving on to discussing Demand Driven Supply Chain, he spoke about the business benefits of  running SAP  Business Suite on SAP HANA as a demand manager, illustrating this with a demo that tracked two KPI’s on a mobile device.

The SCM and Logistics General Assembly wrapped up with a video case study of Panalpina, which  offers full supply chain services and support surrounding its large-scale air and ocean freight operations. The demo focused on SAP TM, which Thalbauer then announced is in general release. With 250% growth in 2012, the solution is now live with 25 customers with 40 ongoing projects.

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