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SAPPHIRE NOW-ASUG Day 1 in the books

by Dave Hannon

May 14, 2013

By Dave Hannon

Well if it was customer benchmarking you were looking for, you got your iPad full today. The morning keynote hosted by SAP co-CEO Bill McDermott and his surprise guest host featured three unique SAP customers. (For more on that, check out Ken Murphy's review of it here).

After the keynote, the trio of SAP customers -- Under Armour, NBA, and the 49ers -- joined McDermott for a press conference where the customers elaborated a bit on what they hoped to get from their SAP solutions. Sports fans, they said, are now consuming these sports through data, as much as by watching the games. Fantasy sports, gambling, even apparel purchases are all driven by data. So providing more of that data to sports fans will only increase fan loytalty. Whether it's draft data or biometric data direct from the players, these companies are looking into new ways of using this data to increase customer (aka fan) engagement.

But the keynote panel was only the start of the customer best practices. The ASUG sessions over on the South Concourse were packed with useful case studies on a variety of topics. Aerospace firm Rockwell Collins described its user training strategy which included establishing a change management office in the company.

Entegris' Helen Frericks outlined the proper care and feeding for a successful super user program, providing a six-point plan to rebuilding your super user program. "Super users are often the first to get hired by other companies," she said. "Some don't get used after go-live and get bored and don't volunteer the next time around."

Dutch brewing giant Heineken provided a detailed look at its SAP testing strategy in another session, providing seven testing principles it used to standardize its programs.

The ASUG keynote wrapped up the day and author Seth Godin provided his very unique take on...human behavior? It was an engaging and active presentation to end an engaging and active day.

 Well that's it for me for now. More tomorrow.

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