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Crikey, It’s Cricket! SAP Extends Sports Reach

by Katie Van Adzin, Assistant Content Editor

December 11, 2014

SAP is headed Down Under! An announcement from the International Cricket Council (ICC) at the beginning of December revealed that SAP has been chosen as the official Analytics and Cloud Partner of the 2015 Cricket World Cup, which will be jointly hosted by Australia and New Zealand.

The trans-Tasman tournament, which begins Feb. 14 and continues through March 29, will hold 49 games between teams from 14 nations. The SAP HANA platform will power all of the data, statistics, analysis, and live match experiences across the ICC’s main and regional websites. SAP’s cloud services will also be used to host the ICC’s database of historical statistics.

SAP’s Robert Enslin, President of Global Customer Operations and member of SAP’s Executive and Global Managing boards, was quoted in the ICC’s announcement:

“With one of the largest fan bases around the world, SAP is excited to enhance the real-time analytics and stats to cricket fans during the ICC Cricket World Cup 2015 Finals. Our partnership with the ICC will allow SAP to continuously develop technology that can be adapted for infinite use cases. In this instance, our technology provides the ICC the ability to engage fans with insightful and user-friendly solutions, bring them closer to the action on the field and keep them informed about their favorite matches. This partnership is another example of how all organizations, including sports leagues, teams, players and events, can run more efficiently and simply in their pursuit of success.” 

cricket players 

The ICC’s Chief Executive, David Richardson, said, “SAP is changing the way sports fans interact with data and information. In a sport such as cricket where there is a healthy appetite for information and statistics, especially across digital platforms, the ICC is delighted that SAP’s powerful technology will bring the fans closer to the game.” 

SAP’s foray into cricket is just one of its sporting endeavors of late — most recently, SAP partnered with the German 2014 World Cup soccer team that went on to win the tournament. The NBA’s stats page is powered by SAP HANA, as is the NFL’s Fantasy Football Player Comparison Tool. SAP has also partnered with the Women’s Tennis Association. Maybe it’s all just a warm-up for an SAP Olympic team?

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