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Case Study

 

Johnsonville Puts the Sizzle into Trade Promotions

by Ken Murphy, Senior Features Editor | insiderPROFILES, Volume 5, Issue 4

September 22, 2014

Johnsonville Sausage

Examine the key drivers and lessons learned from Johnsonville Sausage as it embarked on an ambitious trade promotion optimization campaign that included a migration to SAP Business Warehouse (SAP BW) powered by SAP HANA and implementation of SAP Demand Signal Management. The No. 1 links and brats manufacturer in the US optimized trade promotion management with newfound real-time visibility into point-of-sale data.

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