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Case Study


GRAY Gallery Runs Live with SAP Anywhere

Virtual Showroom Introduces Artwork and Personalized Experiences to the World

by Lauren Bonneau, Senior Editor, SAPinsider | insiderPROFILES, Volume 7, Issue 2

April 5, 2016

GRAY Gallery, a high-end art gallery in Hollywood, delivers personalized attention and immediacy to its sophisticated clientele the moment they pass through the doors. To reach a new level of growth, GRAY needed to expand online while still delivering a shopping experience that was the perfect mirror for its physical space in the virtual world. To achieve this goal, the gallery implemented SAP Anywhere to integrate its CRM, real-time inventory, point-of-sale, and website functionality into one simple-to-manage cloud application.

See how GRAY and its customers are now experiencing key benefits such as:

  • Live and accurate data of inventory for review or purchase (accessed remotely from mobile devices or via tablets in the physical gallery)
  • An intuitive and easy-to-navigate virtual showroom that reaches an entirely new group of customers and artists
  • Faster, better, and more frequent customer interactions

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