Join SAPinsider in a discussion with Kevin Wilson, SAP Solution Engineer - SAP Event Practice Lead at Qdata, USA, on a topic that's getting a lot of attention lately: product traceability track and trace compliance. Kevin examines the strategic drivers, trends, and solutions to help ensure product authenticity and traceability. He delves into the complexity and value of creating a safe and secure supply chain (counterfeit reduction), including cost impacts, recalls, and pedigree (chain of custody) and describes how the SAP solution set maps to meet compliance requirements. Kevin provides customer examples, and discusses integration scenarios for creating a unified data model to generate product genealogies and analytics. Follow up with Kevin for more in-depth learning on SAP solutions and business process design that helps to support product track and traceability at the upcoming SAPinsider Supply Chain Management Conference, March in Orlando.