DEDHAM, Mass., May 10, 2012 — SAP channel partners provide a mix of technology innovation and business acumen to support their customers, recognizing the value of innovation, but also ensuring that customer investments are well guided to drive pragmatic business impact. In this article, you’ll hear from six channel partner executives about what they consider to be the crucial issues that cause customers to dramatically change how they do business. You’ll also learn about how each partner company is responding to these issues from both a technology and a business perspective.
“The Game Changers: SAP Partners Share Their Insights on Technology and Business Innovation” by Steve Graham is now available at http://sapinsider.wispubs.com/Article/The-Game-Changers/6456. The article can also be found on page 20 of the April-June 2012 issue of SAPinsider, both in print and via the SAPinsider mobile app for Apple and Android platforms.
About the author
Steve Graham is Vice President of Global Ecosystem and Channel Marketing at SAP. Over the course of his marketing and industry analyst career, he has published research and delivered presentations on topics including technology ecosystems, partner-to-partner networks, software industry globalization, shifting technology industry business models, and intellectual property trends in the software industry.
SAPinsider is the premier source of information on products, services, and strategic initiatives coming from SAP and its partners. Sponsored by SAP, SAPinsider is the leading magazine devoted to the SAP community worldwide, providing strategic guidance and advice from executives, experts, and partners. For more information and to activate your free subscription, visit http://sapinsider.wispubs.com. Follow SAPinsider on Twitter at http://www.twitter.com/sapinsider. SAPinsider is published by WIS Publishing.
About WIS Publishing
WIS Publishing is the premier independent provider of SAP training materials, with more than 250,000 customers in 61 countries. WIS Publishing is the publisher of SAPinsider, insiderPROFILES, and the SAPexperts publications, and is the producer of SAPinsider conferences and seminars and the Insider Learning Network. For more information, visit http://www.wispubs.com/.
SAP is a registered trademark of SAP AG in Germany and several other countries. WIS Publishing is not affiliated with SAP AG or any of the SAP AG group of companies.
Lucy B. Swedberg
Senior Director, Editorial and Partner Programs
WIS Publishing, publisher of SAPinsider