DEDHAM, Mass., June 11, 2012 — Kraft Foods was in the midst of an enterprise-wide SAP implementation, and the business realized that the best way to expand the benefits of the company’s SAP rollout was to deploy user-friendly business intelligence (BI) applications. In this article, learn how the business created a four-point plan that has served as its secret recipe for success.
“Kraft Foods’ Recipe for Business Intelligence Success” by David Hannon is now available at http://insiderprofiles.wispubs.com/article.aspx?iArticleId=6430. The article can also be found on page 6 of the April-June 2012 issue of insiderPROFILES, both in print and via the insiderPROFILES mobile app for Apple and Android platforms.
From the publisher of SAPinsider, insiderPROFILES magazine offers detailed profiles of today’s most influential business and IT leaders — their strategies, best practices, and how they leverage SAP, SAP BusinessObjects, and SAP NetWeaver solutions to achieve their objectives. For more information, and to activate your free subscription, visit http://insiderprofiles.wispubs.com/. insiderPROFILES is published by WIS Publishing.
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Lucy B. Swedberg
Senior Director, Editorial and Partner Programs
WIS Publishing, publisher of SAPinsider