Las Vegas, NV (Feb. 29, 2012) — Today, Mobile Outlook 2012, the latest study from insiderRESEARCH, will be unveiled during the SAP/SAPinsider Mobile 2012 conference at the MGM Grand Hotel and Casino in Las Vegas.
insiderRESEARCH, the research arm of SAPinsider, has partnered with independent analyst Kevin Benedict to conduct an in-depth study of SAP customers’ mobility plans, strategies, challenges, and ambitions across different industries. The research gleans insight into how SAP customers are adopting mobile technologies and evolving their mobility strategies to maximize ROI.
An SAP Mentor, event speaker, and former executive at MobileDataforce and Crossgate, Kevin Benedict brings 22 years of expertise in the enterprise application market to this research study to address key issues organizations face as their critical business applications move to mobile devices.
“Enterprise mobility is the emerging interface of business applications. This interface is not just a new kind of technology or UI — rather it represents a lifestyle and a transformational way of conducting business,” says Kevin Benedict. “Having the right mobility strategy in place can lead to incredible competitive advantages, improved efficiencies, and higher productivity levels.”
Benedict will unveil the study’s results in a breakout session entitled “Mobile Outlook 2012: Latest Research Revealed” on Wednesday, February 29, 2012, at 4:00 p.m. PT in room 106 at the Mobile 2012 conference. This conference is co-located with BI 2012, Cloud & Virtualization 2012, and Administration & Infrastructure 2012, all taking place February 28 through March 2, 2012.
After this educational session concludes, attendees will visit the exhibit hall floor for full copies of the research report at the following sponsor booths: Cognizant (#370), Excellis Interactive (#440), Levi, Ray & Shoup, Inc (#340), Sky Technologies (#470), Syclo (#625), and The Principal Consulting, Inc. (#255).
“We’re excited to share these insights with attendees — and with the SAP ecosystem — to help them make more informed choices regarding business and technology strategies, platforms, security, mobile devices, and support and maintenance budgets,” says Lucy Swedberg, Sr. Director of Editorial and Partner Programs at SAPinsider.
insiderRESEARCH is the independent research arm of SAPinsider, conducting studies across the worldwide base of SAP and SAP BusinessObjects customers. Each insiderRESEARCH report is tailored to deliver comprehensive, accurate, and actionable results. For more information, contact insiderRESEARCH@wispubs.com.
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About WIS Publishing
WIS Publishing is the premier independent provider of SAP training materials, with more than 250,000 customers in 61 countries. WIS Publishing is the publisher of SAPinsider, insiderPROFILES, and the SAPexperts publications, and is the producer of SAPinsider conferences and seminars and the Insider Learning Network. For more information, visit http://www.wispubs.com/.
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Lucy B. Swedberg
Sr. Director, Editorial and Partner Programs
WIS Publishing, publisher of SAPinsider