Press Release


insiderPROFILES Publishes New Article — “LEGO Builds a Broader Product Line with SAP PLM”

by Dave Hannon

May 9, 2012

insiderPROFILES magazine announces that a new article, “LEGO Builds a Broader Product Line with SAP PLM” by David Hannon, is now available in its April-June 2012 issue.

DEDHAM, Mass., May 9, 2012 — LEGO building blocks have become so popular that the company decided to expand its product line to capitalize on increased growth. To make sure its legacy product development system did not hold them back, LEGO has embarked on an implementation of SAP Product Lifecycle Management (SAP PLM), with the transition to the application broken up into four distinct phases.



“LEGO Builds a Broader Product Line with SAP PLM” by David Hannon is now available at The article can also be found on page 18 of the April-June 2012 issue of insiderPROFILES, both in print and via the insiderPROFILES mobile app for Apple and Android platforms.


About insiderPROFILES

From the publisher of SAPinsider, insiderPROFILES magazine offers detailed profiles of today’s most influential business and IT leaders — their strategies, best practices, and how they leverage SAP, SAP BusinessObjects, and SAP NetWeaver solutions to achieve their objectives. For more information, and to activate your free subscription, visit insiderPROFILES is published by WIS Publishing.


About WIS Publishing

WIS Publishing is the premier independent provider of SAP training materials, with more than 250,000 customers in 61 countries. WIS Publishing is the publisher of SAPinsider, insiderPROFILES, and the SAPexperts publications, and is the producer of the SAPinsider conferences and seminars and the Insider Learning Network. For more information, visit


SAP is a registered trademark of SAP AG in Germany and several other countries. WIS Publishing is not affiliated with SAP AG or any of the SAP AG group of companies.



Lucy B. Swedberg

Senior Director, Editorial and Partner Programs

WIS Publishing, publisher of SAPinsider

An email has been sent to:

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