DEDHAM, Mass., May 9, 2012 — Information found in social media channels can be extremely valuable to a business, but the amount of time needed to comb through the web in search of this data is out of most people’s reach. And early automated solutions built to mine this information have fallen flat, unable to account for the context that gives data its meaning. In this article, you’ll learn how the SAP Social Media Analytics application by NetBase can help businesses gauge consumer sentiment in real time.
“Listen. Understand. Take Action. Become a Customer-Driven Business with SAP Social Media Analytics” by Rebecca Newell is now available at http://sapinsider.wispubs.com/Article/Listen--Understand--Take-Action-/6467. The article can also be found on page 105 of the April-June 2012 issue of SAPinsider, both in print and via the SAPinsider mobile app for Apple and Android platforms.
About the author
Rebecca Newell has held executive-level marketing and business management positions for more than 20 years. Rebecca began her career in the world of technology at Intel, then continued on to Novell and 3Com before joining SAP. At SAP, she has developed comprehensive go-to-market strategies to drive success for the solution extension applications portfolio worldwide.
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