Press Release


SAPinsider Publishes New Article — “Simplicity Becomes Best Practice”

by Steven Birdsall

May 9, 2012

SAPinsider magazine announces that a new article, “Simplicity Becomes Best Practice” by Steven Birdsall, is now available in its April-June 2012 issue.

DEDHAM, Mass., May 9, 2012  Companies must react swiftly to changing market conditions and adopt new innovations quickly to build competitive advantage. They expect their IT investments to fully integrate with existing landscapes, and they want flexibility in how they deploy the software. Read this article to learn how SAP Rapid Deployment solutions address the need for rapid adoption and quick implementation by combining standard SAP software, a streamlined deployment methodology, step-by-step deployment instructions, and enablement content for fast adoption at a fixed price.



“Simplicity Becomes Best Practice” by Steven Birdsall is now available at The article can also be found on page 54 of the April-June 2012 issue of SAPinsider, both in print and via the SAPinsider mobile app for Apple and Android platforms.


About the author

Steven Birdsall is Senior Vice President and General Manager of SAP Rapid Deployment Solutions, which is part of the Global Sales organization. He is responsible for sales, services, solution management, and the vast partner ecosystem for the collection of RDS packaged offerings. Prior to his current responsibilities, Steven was COO at SAP Latin America and Caribbean, COO at SAP Asia Pacific and Japan, and held a variety of other senior sales and operational leadership roles. He holds an MBA from the Brigham Young University Marriott School of Management, and holds a Bachelor of Science degree in Economics from the University of Utah.


About SAPinsider

SAPinsider is the premier source of information on products, services, and strategic initiatives coming from SAP and its partners. Sponsored by SAP, SAPinsider is the leading magazine devoted to the SAP community worldwide, providing strategic guidance and advice from executives, experts, and partners. For more information and to activate your free subscription, visit Follow SAPinsider on Twitter at SAPinsider is published by WIS Publishing.


About WIS Publishing

WIS Publishing is the premier independent provider of SAP training materials, with more than 250,000 customers in 61 countries. WIS Publishing is the publisher of SAPinsider, insiderPROFILES, and the SAPexperts publications, and is the producer of SAPinsider conferences and seminars and the Insider Learning Network. For more information, visit


SAP is a registered trademark of SAP AG in Germany and several other countries. WIS Publishing is not affiliated with SAP AG or any of the SAP AG group of companies.



Lucy B. Swedberg

Senior Director, Editorial and Partner Programs

WIS Publishing, publisher of SAPinsider

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