Right now, we are seeing a huge proliferation of mobile devices, both in consumer and enterprise markets. Growing familiarity with mobile capabilities has led employees to expect a consumer-like experience when performing basic business processes, like procuring enterprise software. In this article, learn how the SAP Store is evolving to make the corporate-buying process more like the consumer app market to meet this demand.
“How a Perfect Storm in App Stores, Mobile, and Cloud Is Transforming Enterprise Commerce” by Dan Maloney is now available at http://sapinsider.wispubs.com/Article/How-a-Perfect-Storm-in-App-Stores,-Mobile,-and-Cloud-is-Transforming-Enterprise-Commerce/6775. The article can also be found on page 62 of the October-December 2012 issue of SAPinsider, both in print and via the SAPinsider mobile app for Apple and Android platforms.
About the author
Dan Maloney is Global Vice President of eChannels, responsible for driving online sales for SAP via the SAP Store, as well as setting strategy and direction for the eChannels organization. In this role, Dan oversees business development and growth of the online channel or “app store” at SAP.
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Melanie A. Obeid
Group Editor, SAPinsider & insiderPROFILES
WIS Publishing, publisher of SAPinsider